Knowledge Centre

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Communications Professionals

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Communication & Marketing Strategy

Communications and marketing strategies have taken on many themes since the first textbook with the word “marketing” in the title appeared in 1914, from relationship marketing to Internet marketing and from multicultural marketing to guerilla marketing. People write about the new rules of marketing and social media marketing. We hear about word of mouth marketing and permission marketing.

Although the principles communications and marketing were formally established decades ago, new strategies continue to make their way into the fabric of professional practice. PR Newswire pioneered the commercial news distribution industry 55 years ago and our thought leaders continue to help shape the industry today. Our Knowledge Centre resources offer insights into communications and marketing practices that drive results in today’s media landscape.