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FAQs: Social Media Monitoring

Q) Which sources are monitored by PR Newswire Social Media Monitoring?
A) Our coverage is constantly increasing. Currently, PR Newswire Social Media Monitoring monitors:

  • 20 million active blogs
  • 5 million forum posts per day
  • 30,000 online news sources
  • Complete Twitter coverage
  • Social networks including MySpace and Facebook
  • Photos from Flickr
  • Videos from YouTube
  • Traditional News: 40,000 online news sources and 12,000 print news publications

Q) Does PR Newswire Social Media Monitoring monitor Twitter?
A) Yes. PR Newswire Social Media Monitoring does monitor Twitter.

Q) Does PR Newswire Social Media Monitoring monitor videos and photos?
A) Yes. PR Newswire Social Media Monitoring does monitor videos and photos.

Q) Does PR Newswire Social Media Monitoring monitor Facebook, MySpace and other social networking sites?
A) Yes. PR Newswire Social Media Monitoring monitors Facebook, MySpace and other publicly-available spaces, such as discussion forums. However, we cannot monitor private, password-protected spaces.   

Q) Can
PR Newswire Social Media Monitoring monitor my own blogs?
A) Yes. You may add new sources directly into the PR Newswire Social Media Monitoring system.
 
Q) Is the PR Newswire Social Media Monitoring system updated in real-time?
A) It is close to real-time. Data published in online news and social media will be available in the PR Newswire Social Media Monitoring dashboard as soon as it is found and as close to real time as possible.

Q) What is the price structure for
PR Newswire Media Monitoring?
A) Pricing for PR Newswire Media Monitoring is flat-rate and not based on the volume of mentions you receive. Rather, pricing is based on the number of users and search strings at any given time. (Search strings can be changed at any time.)

Q) Can I enter my own search terms into the
PR Newswire Social Media Monitoring?
A) Yes. You can type your own search strings into the PR Newswire Social Media Monitoring system using the “Easy Search Creator”, which helps you format your search terms in Boolean logic.

If you have any questions, please feel free to contact one of our team at +91 22 3952 7462.

Q) Does
PR Newswire Social Media Monitoring allow me to search retroactively?
A) Yes. Your first search in the PR Newswire Social Media Monitoring system can go back 31 days. Once you have a search term running, you can go back and review and report on all of your historical data from the day the search was created.

Q) How does
PR Newswire Social Media Monitoring score sentiment/tonality?
A) PR Newswire Social Media Monitoring sentiment is scored using Natural Language Processing, a standard software in the industry. This measures the tonality of the ongoing conversations related to the search terms you are monitoring. Since social media uses less traditional vernacular than mainstream media, it tends to be about 85% accurate. However, we allow you to change the sentiment if you disagree with what has been scored, which also teaches the system to be more accurate moving forward.

Q) How does PR Newswire Social Media Monitoring gather data on age, gender and regional demographics?
A) Demographic data is largely obtained from blogger profiles and Twitter profiles. PR Newswire Social Media Monitoring only pulls known data that the user has volunteered, so it is a sample size; however, this data is typically a valid representation of general data overall.

Q) What is the Authority Score in
PR Newswire Social Media Monitoring?
A) In PR Newswire Social Media Monitoring, the Authority Score is a numerical score to help you gauge the general popularity and potential influence of a source site. This figure is based on the number of inbound links from other sites.

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