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Format of a press release


What is a press release?


Case Study: The Advertising Council Generates Buzz and Increases the Reach of their PSA Campaigns through Multimedia News Releases


FAQs: Photo

General
NewsCom
AP Archive
Times Square
Las Vegas
Internet Photo Distributions
International

General


Q) What are the most commonly-used photo distributions?
A) The most common distributions selected by PR Newswire clients are the NewsCom and Internet Photo Distribution.

Q) What is the difference between archive photos and “push” photos?
A) A “push” photo is sent directly to journalists, whereas an archived photo must be actively sought out by journalists. When a photo is archived, it is available for download for one year on NewsCom and/or AP Archive, and journalists must go to the site to download the photo. 

Q) Why should I archive my photos?

A) PR Newswire provides archiving to two sites: NewsCom and AP Archive. Both are a popular stop for photo editors because they host images for many of the major photo providers including Agence France Presse, AP, Knight Ridder/Tribune, Getty Images, Reuters and a host of other news and stock image providers. With over 42,000 combined registered users, these archives are among the top photo archives in the world. You can include a link to the photo in your PR Newswire press releases to direct viewers and journalists back to your archived image. Also, journalists searching for a company logo or new product image will have access to the most updated version.

Q) How long are my photos archived?
A) Photos are archived for one year.

Q) What happens to my archived photos after the first year is up?

A) Photos can be renewed for an additional year at a fraction of the cost.

Q) How can I have a thumbnail of my photo accompany my press release on Web sites?

A) Any Internet Photo Distribution includes rendering of your photo on up to 1,000 sites along with your news release.

Q) How many Web sites will show my photo with my release?
A) Your photo can be rendered alongside your news release on up to 1,000 Web sites that display PR Newswire images and news releases including Yahoo!, prnewswire.com, prnewswire.co.in and PR Newswire for Journalists. The actual number of sites that will display the photo depends on the content of the news release, as some of these sites display only a subset of news releases distributed by PR Newswire.

Q) If I distribute more than one photo, will all photos appear with my release?

A) No. If you have more than one photo, you will have to choose which photo you would like to appear with your release.

Q) Is there a discount for multiple photos?

A) Yes. If you are archiving multiple photos, there are discounts available.

NewsCom

Q) What is NewsCom?
A) NewsCom is an online photo archive with an international subscriber base of over 12,000 editors from daily newspapers, trade publications, magazines and broadcast outlets. Through NewsCom, PR Newswire is able to offer password protection of your company's high-resolution photos for media access, as well as an archive of low-resolution photos for public viewing. Companies who archive photos on this site benefit from the high volume of traffic to the site.

Q) How many journalists are registered on NewsCom?
A) There are over 12,000 journalists registered on NewsCom.

Q) How can I download high resolution PR Newswire photos on NewsCom?
A) If you do not yet have a NewsCom account, sign up for one at:http://www.newscom.com/form/prnform

You will receive log-in information in minutes. Once your account is set up, you will have the option to download the high-resolution photos.

AP Archive

Q) What is AP Archive?
A) AP Archive (http://www.apimages.com/) provides access to more than 3,000 newspaper, broadcast and commercial publishing customers in 53 countries. To date, AP Archive has over 30,000 users. The majority of AP Archive's customers are in the United States. Of their international customers, they are most popular in Germany, the United Kingdom, Italy and Japan.

Q) How many users are registered on the AP Archive?
A) There are over 30,000 users registered on the AP Archive.

Times Square

Q) How do I get my photo on the Reuters sign in Times Square?
A) You can order a Internet Photo Distribution; whichs include Times Square distribution. You can also order a stand-alone Times Square photo with a high-resolution rendering of your image displayed on the sign or a Times Square Promo Pack.

Q) Where is the Reuters sign located in Times Square?
A) The Reuters sign is located at 3 Times Square at the Southwest corner of 43rd Street and 7th Avenue.

Q) When will my photo be displayed in Times Square?

A) We generally display our Times Square photos Monday through Friday during morning and evening rush hours (7-10 am and 4-7 pm Eastern Time). We cannot predict the exact time that your photo will appear, but we can guarantee one showing.

Q) How will I know when my photo is displayed in Times Square?

A) After your photo has finished being displayed on the sign, your account manager will send you an e-mail with low-resolution snapshots taken by our webcam. The snapshots are time-stamped, so you will know exactly when and how many times your photo appears on the sign.

Q) Can I choose the time that my photo is displayed in Times Square?

A) No. You cannot choose the time that your photo is displayed in Times Square.

Q) How many times will my photo be displayed in Times Square?

A) Your photo is guaranteed one appearance on the board. Depending on our photo volume and our time on the sign for a particular day, there is a chance that your photo may appear more than once.

Q) Can I purchase a high-resolution photo of my image in Times Square?
A) Yes. We have a professional photographer that captures high-resolution photos of your image as it appears on the sign. The high-resolution photos are digital files sized at 8x10 inches and 300 dpi. We deliver these via e-mail or FTP. We do not offer printing services.

Las Vegas

Q) How do I get my photo on the Clear Channel sign at the Fashion Show Mall in Las Vegas?
A) You can order any of our AP PhotoExpress circuits or Las Vegas Internet Photo Distribution; all of which include Las Vegas distribution. You can also order a stand-alone Las Vegas photo with a high-resolution rendering of your image displayed on the sign or a Las Vegas Promo Pack.

Q) Where is the Clear Channel sign located in Las Vegas?
A) It is located at the Fashion Show Mall on the Las Vegas Strip, across from the Wynn and Venetian Hotels and Casinos and the Sands Expo and Convention Center. It is next to Treasure Island and the Trump Hotel.

Q) When will my photo be displayed in Las Vegas?

A) We display our photos in Las Vegas seven days a week from 10 am to 2am. We cannot predict the exact time that your photo will appear, but we can guarantee one showing.

Q) How will I know when my photo is displayed in Las Vegas?

A) After your photo has finished being displayed on the sign, your account manager will send you an e-mail with low-resolution snapshots taken by our webcam. The snapshots are time-stamped, so you will know exactly when and how many times your photo appears on the sign.

Q) Can I choose the time that my photo is displayed in Las Vegas?

A) No. You cannot choose the time that your photo is displayed.

Q) How many times will my photo be displayed in Las Vegas?

A) Your photo is guaranteed one appearance on the board. Depending on our photo volume and our time on the sign for a particular day, there is a chance that your photo may appear more than once.

Q) Can I purchase a high-resolution photo of my image in Las Vegas?

A) Yes. We have a professional photographer that captures high-resolution photos of your image appearing on the sign. The high-resolution photos are digital files sized at 8x10 inches and 300 dpi. We deliver these via e-mail or FTP. We do not offer printing services.

Internet Photo Distributions

Q) What is Internet Photo Distribution?
A) Internet Photo Distribution renders your photo on up to 1,000 sites along with your news release. Sites include Yahoo!, MarketWatch, ABC Affiliates and LA Times. Photos are also sent to the Reuters sign in Times Square.

Q) What is Las Vegas Internet Photo Distribution?
A) Las Vegas Internet Photo Distribution renders your photo on up to 1,000 sites along with your news release. Sites include Yahoo!, MarketWatch, ABC Affiliates and LA Times. Photos are also sent to the Clear Channel sign at the Fashion Show Mall in Las Vegas.

International


Q) Are there international photo distributions available?

A) Yes. International photo distributions are available to Africa, Asia, Australia, Europe, North America and South America.

Contact PR Newswire

Send us an email at indialeads@prnewswire.co.in or

call us at +91 (0) 80 6750 0337

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