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Format of a press release

What is a press release?

Top 10 tips on how to write a good press release

FAQs: Distribution

Search Engine Optimisation
Distribution Network
PR Newswire Distribution Partners
Media Monitoring
Online Distribution


Q) What is wire distribution? 

A) Wire distribution is the direct, instantaneous delivery of your press release to an interested audience that's vast in scope, including thousands of media, bloggers and the public. 

When you use the wire to distribute your press release, your message will be delivered to:

  • Media:  Journalists and editors at newspapers, financial media, trade publications, consumer and special interest magazines, radio stations, television stations and internet news services all rely upon PR Newswire.
  • Internet audiences:  Thousands of web sites, ranging from the internet’s largest news portal to niche and local media outlets post PR Newswire press releases.
  • Search engines:  A primary source of news from corporations and other organisations, PR Newswire news is incorporated into news engines like Google News and Yahoo! News, and is indexed by hundreds of search engines.
  • For public companies, SEC-mandated disclosure and distribution to the Investors Research Wire are also included.

Q) What is a newsline?
A) A newsline is comprised of the media outlets, bloggers and web sites within the geographic or special interest area you’re targeting.  Newslines enable you to select where you want your news distributed – nationwide, or focused on a specific vertical market or locality, while also packaging in broad distribution to online audiences and niche media simultaneously. Newslines include Visibility Reports, which provide measurement and help you prove the ROI of your efforts.

Q) Can you explain how the vertical media lists on your web site are arranged?

A) Our vertical media lists reflect the journalists, bloggers and other media who have elected to receive topic-specific news from our newswire service and our media-only website, PR Newswire for Journalists. Your news will be sent to all relevant vertical media.

Q) How can I target my release for a specific industry?
A) PR Newswire's industry circuits are designed to deliver the widest public reach possible while honing in on journalists and bloggers covering a specific industry.  The content of your release dictates its distribution as well: each release is coded by our editorial team to reach relevant niche journalists & bloggers on our media-only web site, regardless of your geographic newsroom distribution. 

Search Engine Optimisation

Q) How does PR Newswire's Search Engine Optimisation (SEO) solution work?
A) PR Newswire builds search engine optimisation (“SEO”) into every release, delivering unparalleled search engine visibility for every release posted on PRNewswire.co.in automatically, and at no extra charge.   Incorporating the latest in SEO best practices, Press Release Optimisation reinforces and amplifies the central messages in each news release by creating an optimised version of the press release and embedding key content into the underlying HTML. 

Q) How can I write my release to get the most out of optimization?
Please read: Press Release SEO: Writing Press Releases Effectively for Search Engines

Q) Will PR Newswire add keywords to the code that aren’t visible in the text?

A) No. Changes in how search engines evaluate and categorize information have rendered the practice of placing words/phrases in the content metadata almost obsolete and this practice is not recommended.   Optimisation best practices today focus on on-page content.  PR Newswire’s SEO service adheres to best practices by optimising the press release using only on-page content.  Keywords present in the release are emphasised in the underlying optimised HTML, one of the many SEO tactics we employ to drive extra visibility to your message.  

Q) I've already optimised my release.  Why should I use PR Newswire's SEO service?
A) Great! Our SEO service will further enhance your optimisation efforts to help you gain additional visibility for your release. Our Optimised News Platform will format your release for search engines and emphasise your key messages, and our reporting will show you your results.

Q) How are microlists different from other PR Newswire distributions?
A) Microlists are designed to work in conjunction with the wire, as they add another layer of coverage by reaching individual reporters that may not necessarily be covered by the wire.  In some cases, key industry publications aren't covered on Microlists, because those are covered by regular trade distribution offered with the wire. It’s helpful to think of microlists as a way to “fine tune” the distribution you select.

Distribution Network

Q) What type of media points does PRN distribute to?
A) PR Newswire distributes to newspapers, wire services, broadcast and cable news outlets, consumer magazines, trade publications, online news sites, and blogs. PR Newswire provides media points with various delivery options to access news including high-speed wire feed into newsroom computer systems, the media-only site – PR Newswire for Journalists, RSS and customised email newsfeeds.

Q) What is PR Newswire's approach to building audiences for my news?  What kind of outreach do you do, and does it extend beyond journalists?
A) PR Newswire’s Audience Development group contacts journalists and bloggers personally, and reaches out to them on a regular basis, working with them to ensure they’re getting the information they need, when and how they prefer to receive it

Q) How does PR Newswire keep its network up-to-date?
A) PR Newswire's distribution platform is dynamic and based upon the preferences of the journalists and bloggers who use our media services.   Because the reporters, editors, analysts and bloggers who access PR Newswire content can easily update and change their preferences, our distribution networks are always current. In addition, PR Newswire strives continuously to build reach and engage news organisations, bringing your news directly to them.

PR Newswire Distribution Partners

Q) What is CSRwire distribution?
A) CSRwire is a leading news and information service for news about corporate social responsibility and sustainable business. PR Newswire members can extend the reach of their announcements by adding a CSRwire distribution to their wire distribution. A CSRwire distribution  helps raise awareness of good corporate citizenship by getting corporate social responsibility and sustainability news to the world’s leading journalists, CSR professionals, investors, analysts, academics, activists and concerned citizens.

Online Distribution

Q) How does PR Newswire's online distribution work and how much does it cost?

A) Online distribution is just one of the components of PR Newswire's end-to-end distribution network.  For example, In addition to reaching traditional media and bloggers, every PR Newswire U.S. newsline includes distribution to our online syndication network of more than 5,000 websites and databases and to the investment community.  There is no additional cost to reach this online syndication network when you distribute your news to any newsline.

There are sites -- like Yahoo! and AOL -- that receive a full news feed from PR Newswire and post every release the newswire distributes.  But most sites display news that's relevant to their particular audience – these topic-specific sites receive customised news feeds based on subject, industry, and/or geography. To facilitate online audience targeting for your news, PR Newswire works very closely with our online partners to create these individually tailored feeds so that each web site receives precisely the type of news that is of interest to their audience.

MedIndia.com displays news about the pharma/healthcare industry, and ciol.com posts only technology news.

Q) What are the benefits of having my release syndicated?

A) Syndication puts your news in front of the people who matter most to your organisation – investors, customers, prospects, journalists and influencers.  More than 5,000 websites and online databases receive PR Newswire news feeds, from the broad portals visited daily by millions, to thousands of individually-tailored and industry-specific websites, so the most relevant group of readers sees your release, from the decision-makers who drive trends, to the consumers who do the actual buying.

You can also turn your press release into an online channel by including embedded anchor text links within the text.  Many of PR Newswire's partner websites will render those links, creating important backlinks to your web site and driving traffic to the pages you designate.

Q) Where can I find examples of my release posted online?
A) Each time you distribute a news release to any domestic newsline, you will automatically receive a ReleaseWatch report via email.  This report is a sampling of the online placement of your news release, and includes links to the full-text posting of your news release on sites that we scan for the report.  Reports typically include 15-200+ links that will take you directly to your news release on sites such as:

  • AOL
  • DNA
  • Telegraphindia
  • Forbes
  • Yahoo!
  • Moneycontrol
  • CIOL
  • Oneindia
  • Indiatoday

Q) Does PR Newswire offer any mobile services?
A) PR Newswire syndication gets your news to thousands of mobile users.  Some examples:

  • iPhone – Your news release is available and fully keyword searchable on iPhones by visiting http://www.tipmynews.com/iphone. Optimized for an iPhone, this application goes beyond ordinary search, to allow the user to track their news on any website.  MultiVu video news content is available to iPhone users by visiting http://www.prnewswire.com/iphone/
  • SmartPhone –SmartPhone users access PR Newswire news releases and MultiVu video news content easily through a downloadable application from Viigo, or  sign up to receive MultiVu Mobile Video by visiting the MultiVu Portal.

Q) Why can't you guarantee where the release will post online?
A) While there are some websites that receive and post our full feed – such as Yahoo!, AOL and Forbes – the majority of websites that receive and post our content do so based on the subject, industry and geography that are relevant to each release.  While we can’t guarantee that specific websites will post your news release, we can guarantee that we will deliver your news to the audiences who are most interested.

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