When you write a press release think carefully about what you want to say, the audience you are seeking to address and, of course, the media to whom you are sending it. Bear in mind the following ten golden rules on writing a good press release, the main task being to answer all the questions that might crop up in the reader’s mind.
For more tips see What is a press release? and Format of a press release?
Free editorial advice about your press release
PR Newswire offers free editorial advice from trained experts to all of our clients. Our editorial team has had training from the National Union of Journalists and Press Association in editorial practices. They review each and every news release that PR Newswire distributes globally.
We look at such criteria as spelling and grammar, an active headline, release structure and finally that the appropriate media is being targeted. The team also checks press releases for potentially libelous content. This process protects your interests as well as our own. If required, we can re-write the copy for you and suggest alternatives in order to maximise pick-up. You will then have the final approval, before we distribute the press release over the newswire.
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Check out our press release format and what is a press release? pages for tips on good press release writing.
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