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Investor Relations professionals are charged with building credibility and strengthening relationships with both the investor community and the public. In an age where accounting and financial scandals and shareholder lawsuits are meeting with around-the-clock media coverage and the viral properties of the Internet, the burden on the IR professional to keep up with disclosure mandates and the public demand for transparency is increasing.
Savvy IR pros are keeping up with the latest communications strategies even as the regulatory landscape continues to evolve so they can offer timely information that positions their company as trustworthy. PR Newswire’s Knowledge Centre resources offer thought leadership on Investor Relations best practices in the Information Age.
Establishing a relevant connection with your audience is the key to success.View article