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Multimedia & Broadcast PR

The rise of multimedia PR gives public relations professionals new ways to reach target audiences in non-traditional settings. At the same time, broadcast PR is driving relevant, strategic placements on television, radio and the Internet. To be sure, the rich media revolution is shaking up public relations tactics.

While the fundamentals of PR remain intact, the rules of engagement are changing. Press releases are becoming video news releases, for example, and corporate events are broadcast over the Internet. Competing for mindshare in a multimedia landscape requires a thoughtful strategy and the tools to execute it. PR Newswire’s Knowledge Centre resources keep you on the forefront of this evolving area of public relations.