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White Paper: Straight Tweet, Giving Voice to a Brand

Gain actionable insights to developing an authentic, approachable Twitter presence.

Herman Melville’s great success in his classic, Moby Dick was in creating a real, fallible and incredibly approachable presence in his main character that ultimately allowed for an authentic connection with his readers. No one expects literary genius on Twitter, or social media in general, but professional communicators today would do well by taking a page out of Melville’s classic.

Complete this form to receive the FREE white paper: “Straight Tweet, Giving Voice to a Brand.” India

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