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Upcoming Events & Webinars

PR Newswire offers a robust webinar program designed to keep you informed on the latest trends and topics in communications and marketing. We also frequently participate in industry events, and offer our customers special discounts in connection with these events. Check back here regularly for our upcoming schedule.

Fri, 11 Nov,, 11, 23:30 IST

Marketers as Publishers: How to Leverage Content & Online Tools to Engage Latinos

The online world is a powerful, influential marketplace -- especially for the highly adoptive Latino audience -- where ideas are shared, conversations are sparked and brands are built. Listen as we explore opportunities and innovative online tactics to help you reach and foster interaction with Hispanic audiences.

Tue, 6 Dec,, 11, 23:30 IST

Become a Social Media Marketing Maestro: Tips for Leading Your Orchestra through Active Listening & Engaging Content

Tuesday, December 6, 2011
Time: 10:00 AM Pacific, 11:00 AM Mountain, 12:00 AM Central, 1:00 PM Eastern
Duration: Approximately 60 minutes

About the Webinar
Social media has definite correlations with branding, messaging and engagement – which just happen to be three primary marketing domains. Although tenets and best practices are still being written for marketing in social media, a number of companies – including IBM and Zendesk – have pioneered this uncharted territory with much success, as well as a few lessons learned along the way.

Join PR Newswire & Ad Age for this FREE webinar as we engage IBM & Zendesk’s marketing leaders in an insightful discussion on how they’ve utilized active listening techniques and brand-generated multimedia content to connect with social audiences, inform their marketing strategy and drive results.

All registrants will also receive a complimentary white paper. Register now!

During this webinar, we will discuss:

  • The importance of listening to your Social Echo
  • How to integrate social media into existing business practices
  • Why high-value content matters
  • How to overcome the challenges that accompany marketing in real time

Kathy Mandelstein, Director WW Marketing Programs, Web & Events, IBM
Tiffany Maleshefski, Social Media Manager, Zendesk

Fri, 9 Dec,, 11, 21:00 IST

MarketingProfs Social Media Marketing Virtual Conference

Friday, December 9, 2011
Time: 10:30 AM - 3:00 PM ET

Join MarketingProfs Digital Marketing World's FREE monthly virtual conference series of sharply focused digital marketing experiences. Discover new ideas for content, sharing and increasing social media ROI. This month we will tackle how to effectively market through social media.

For more information on this conference, click here.


Fri, 9 Dec,, 11, 23:30 IST

The Zero Moment of Truth – A Google Discussion to Understand the Most Critical Moment of the B2B Buying Cycle

Friday, December 9, 2011
Time: 10:00 AM Pacific, 11:00 AM Mountain, 12:00 AM Central, 1:00 PM Eastern
Duration: Approximately 60 minutes

About the Webinar
Featuring Jim Lecinski, Vice President, U.S. Sales & Service at Google, this webinar will offer insight on what constitutes the Zero Moment of Truth (ZMOT), and how it's changing the marketing rulebook.

In this webinar, you will learn:

  • What constitutes the Zero Moment of Truth, and why you must be in the buyer’s consciousness to be in the deal
  • How B2B buyers are leveraging an ever expanding variety of resources
  • How these moments of truths are melding to forge stronger and stronger buying influences

Please join us for what will surely be a riveting discussion packed with real world examples, strategies, and specific tactics to help you understand and implement ZMOT into your marketing methodology.

Jim Lecinski, Vice President, US Sales & Service, Google

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