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Become a Social Media Marketing Maestro: Tips for Leading Your Orchestra through Active Listening & Engaging Content

Tue, 6 Dec, 11, 23:30 IST

Tuesday, December 6, 2011
Time: 10:00 AM Pacific, 11:00 AM Mountain, 12:00 AM Central, 1:00 PM Eastern
Duration: Approximately 60 minutes

About the Webinar
Social media has definite correlations with branding, messaging and engagement – which just happen to be three primary marketing domains. Although tenets and best practices are still being written for marketing in social media, a number of companies – including IBM and Zendesk – have pioneered this uncharted territory with much success, as well as a few lessons learned along the way.

Join PR Newswire & Ad Age for this FREE webinar as we engage IBM & Zendesk’s marketing leaders in an insightful discussion on how they’ve utilized active listening techniques and brand-generated multimedia content to connect with social audiences, inform their marketing strategy and drive results.

All registrants will also receive a complimentary white paper. Register now!

During this webinar, we will discuss:

  • The importance of listening to your Social Echo
  • How to integrate social media into existing business practices
  • Why high-value content matters
  • How to overcome the challenges that accompany marketing in real time

Kathy Mandelstein, Director WW Marketing Programs, Web & Events, IBM
Tiffany Maleshefski, Social Media Manager, Zendesk


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Send us an email at indialeads@prnewswire.co.in or

call us at +91 (0) 80 6750 0337

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