A Newspaper for the Digital Era - Mint Relaunched

NEW DELHI, September 12, 2016 /PRNewswire/ --

In 2006, when Mint was preparing to launch (the paper launched on 1 February 2007), the question most often asked was whether India needed a fifth business paper. A decade on, the Mint newsroom and the paper's owner HT Media Ltd have answered that question. Mint is now one of the most respected and trusted news brands in this part of the world. The Mint newsroom has, in the past decade, won more journalism awards that matter than any other newsrooms, big or small, across India. Mint's style of writing and journalistic process, through emulation and the only-to-be-expected dispersal of journalists from its newsroom has contributed for improving the overall standards of writing and journalism in the country.

The Mint Newsroom was India's first integrated newsroom and had started doing data journalism long before either term became fashionable. It was one of the pioneers of long-form (or narrative) journalism in India, a trend that has since caught on. It has continued its practice of correcting all mistakes (and carrying every year, a graphic of the number and kinds of mistakes, and who made them).

The Mint style of journalism has meant to be not just tough but also fair. Such an approach requires commitment not just on the part of the newsroom, but, more importantly, on part of the company, and HT Media and its board have been unstinting in their support of honest, high-quality journalism.

In 2007, when Mint launched, print was a dominant medium. It still is, but the digital medium is growing fast. The new Mint is simply a contemporary newspaper for the coming digital era.

Back in 2007, when the approach of most business papers was to give readers less of more (or sketchy stories, often no better than headlines, on a lot of topics), Mint's response was to do more of less (in-depth analytical pieces on substantive issues). Circa 2016, readers are demanding more of more for two reasons: there has been an increase in the number of issues that matter to them; and they would prefer to get everything they need from a newsroom they have come to trust as an accurate and authoritative chronicler and analyst of the business and economy.

To achieve this, Mint has had to transcend the limits of the Berliner format it popularized in India and become a broadsheet, albeit one with the navigational aids, wraps, long-form narratives, and data stories that in many ways define what a newspaper should be in the digital era. Mint and Mint's digital platform Livemint.com will complement each other. In effect, this isn't just a cosmetic change in design and size, but a fundamental rethink of a print product and in terms of content too.

The new Mint will expand its focus to bring its brand of clear, authoritative writing. Readers will discover in the coming days and weeks how the changes in the Mint help them stay informed in a rapidly changing world.

Commenting on the launch, Rajan Bhalla, Group CMO HT Media Limited said the new Mint is going to be the most awesome read with high quality, superior and credible journalism on one side and great packaging & design on the other. In the new avatar it's going to be wider, broader and deeper with an innovative backless design comprising two front pages. Our refreshed positioning on the back of the promise of 'Mint being the most awesome daily' will be 'Mint or Nothing'.

About HT Media: 

HT Media found its beginning in 1924 when its flagship newspaper, Hindustan Times was inaugurated by Mahatma Gandhi. HT Media has today grown to become one of India's largest media companies. In addition to Hindustan Times, HT Media also publishes a national business newspaper, Mint. Mint is today the second largest business newspaper in India with presence in the key markets of Delhi, Mumbai, Chennai, Bengaluru, Chandigarh, Pune, Kolkata and Ahmedabad.

HT Media has also made its foray into electronic media. Diversifying its ambit of operations, the company in a consulting partnership with Virgin Radio, has launched the FM radio channel - Fever 104. Currently available in Delhi, Mumbai, Bengaluru, Kolkata, Hyderabad and Chennai, Fever 104 has established a strong presence as being one of the most vibrant channels on air. Recently, the HT Radio Division launched a second FM channel - Nasha - in Delhi and Mumbai. Fever 104 also extended its reach by launching 9 radio stations in India's largest state Uttar Pradesh. Internet businesses of HT Media incorporated under Firefly e-ventures, operate leading web portals Hindustantimes.com, livehindustan.com and livemint.com in the general and business news categories respectively.

The company's job portal Shine.com which has received high appreciation from consumers and industry for its innovative design and usability crossed 7 million registrations. Another offering, Desimartini.com is a platform to discover and express oneself on movies. The company also has an education portal http://www.HTCampus.com aimed at students passing out of school and college to help them take the right decision about their higher education.

HT Media has also ventured into the education sector - it has launched two management institutes in partnership with the Apollo Education Group, Inc. and has launched a number of coaching centres for high school students under the brand name Studymate.

More details about HT Media are available on: htmedia.in.

Media Contact:
Brinda Kumar
Brinda.Kumar@hindustantimes.com
+91-9971944069
Corporate Communication Manager
Hindustan Times

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SOURCE HT Media Limited



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