Aureus Analytics Launches its Advanced Analytics Platform for North American Insurance Carriers at Plug and Play Tech Center

MUMBAI and SUNNYVALE, California, May 30, 2017 /PRNewswire/ --

Aureus Analytics recently made the cut to join one of Silicon Valley's most prestigious programs - Plug and Play Tech Center. In what was one of Plug and Play's largest cohort to date, Aureus was one of the 175 other startups across 9 verticals shortlisted for an intense 12-week business development program. Aureus was one of the 31 other startups, and the only Indian one, that was part of the Insurtech batch.

The shortlisted startups worked out of the Plug and Play Headquarters in the Valley, and had an opportunity to interface with their exhaustive ecosystem of 180 corporate partners, 200 VCs, and 583 alumni. Plug and Play's partners include most of the leading corporations across multiple industry lines.

The 31 startups selected in Insurtech cohort come from diverse background such as life, health, property, casualty, general, etc.

"This is not only a remarkable opportunity for Aureus to leapfrog into the global league of leading Insurtech companies, but also a great validation of the need for such products in the North American insurance industry. Insurance carriers across the world are challenged with improving their customer retention, engagement and overall experience. Our selection in this cohort validates our approach of building problem specific analytics products for insurers that address these challenges. These 12 weeks helped us in engaging with global Insurance thought leaders, which will significantly influence the future roadmap of our product development. We already have a slew of customer meetings lined up, and we have our work cut out for us," said Anurag Shah, CEO and Co-Founder of Aureus Analytics.

The insurance industry has traditionally been very conservative in adopting newer technologies. However, with the increase in customer churn and reducing life time value (LTV), they are increasing looking at predictive analytics and machine learning to know their customers better. According to, fraud steals about $80 BN  a year across all lines of insurance. On the other hand, insurers lose about 18-20% of their customers to churn. These double-barrelled challenges are making insurers leverage new technologies as soon as possible.

"Aureus Analytics provides context to the insurance companies about their relations with their customers, and allows for more data driven ways of improving UX. We are honored to have them apart of our second Insurtech batch," says Ali Safavi, Director of Plug and Play Insurtech.

The program culminates on June 6, 2017 which is the demo day for startups of the selected cohort to demonstrate their progress and future plans to a select audience. 

About Aureus Analytics

Aureus Analytics is the customer intelligence and experience company that enables insurers to deliver a superior customer experience leading to greater customer retention, loyalty and lifetime value. Aureus specializes in leveraging predictive analytics and machine learning technologies and delivering the actionable insights at the Point of Decision.
For more information please visit: .

About Plug and Play Tech Center 

Plug and Play is a global innovation platform. We connect startups to corporations and invest in over 150 companies every year. Since inception in 2006, our programs have expanded worldwide to include a presence in 22 locations globally giving startups the necessary resources to succeed in Silicon Valley and beyond. With over 6,000 startups and 180 official corporate partners, we have created the ultimate startup ecosystem in many industries. We provide active investments with 200 leading Silicon Valley VCs, and host more than 365 networking events per year. Companies in our community have raised over $5 billion in funding, with successful portfolio exits including Danger, Dropbox, Lending Club, PayPal, SoundHound and Zoosk. For more information, visit

Media Contact:
Ketan Pandit
Director - Marketing and Brand
Aureus Analytics Pvt. Ltd

SOURCE Aureus Analytics

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