Blueair Launches JOY S: A Powerful Air Purifier for Compact Living

NEW DELHI, July 4, 2018 /PRNewswire/ --

- Reiterating Blueair's passion of delivering clean air to all, JOY S is the first mid-range premium air purifier from the brand, specially designed for Indian homes catering to room size of 16 Sq. Mtr., priced at 14,999/- 

- JOY S is based on unique HEPASilent technology which removes 99.97% of air pollutants like fine dust, allergens, VOCs, smoke, bacteria and virus down to 0.1 micron in size 

- The air purifier is energy efficient and consumes just 1.5 watt at normal settings to deliver the clean air 

- JOY S will be sold exclusively through Amazon and will be available for sale from 17th July 2018 onwards, on Amazon Prime Day, the product will be available at an attractive price with other consumer benefits 

Expanding its product range of quality air purifiers and taking ahead its legacy of best and premium performing air purifiers, Blueair - the world's leading indoor air purifier company, today launched JOY S - a powerful air-purifier for compact living.

JOY S is loaded with features to deliver clean air based on unique HEPASilent filtration technology, which combines electrostatic and mechanical filtration of particles. It removes 99.97% of air borne pollutants, bacteria, virus, allergens, microplastics, smoke, dust, pet dander and pollen smallest as 0.1 micron in size.

JOY S is capable of a 200-cubic meter per hour CADR and gives a whisper silent performance. This product assures clean air for 16 square metres area every 12 minutes, making it best suitable for small and medium room size.

The unique product design and technology helps to deliver clean air with minimum energy consumption of 1.5 watts, is priced at an attractive price point of INR 14,999/-.

The product will be exclusively launched on Amazon India on 17th July 2018 and will be available at a special price to its prime customers on prime day.

Commenting on the launch, Arvind Chabra, Country Head for India at Blueair said, "As a brand, Blueair has always believed in delivering clean air for everyone. We understand that in a mid-premium range of air purifiers, consumers expect and demand a complete package - an air purifier that has the best Clean Air Delivery rate, one which consumes less power - the usage for 24 hours in a month will be as low as 1unit of power consumption. Most importantly It captures the maximum amount of impurities from the air. We truly believe that JOY S is that package and our consumers will be delighted with the pricing as well."

He further added "We are pleased that we are joining hands with Amazon for a platform partnership as this would help us reach out to the hyper social consumers. With the launch of JOY S, we aim to continue our pursuit to expand our air purification expertise and best-in-class technology to a new segment. At Blueair we give utmost importance to consumer needs and JOY S is a testimony to the same."

Product Specifications. 

- Best clean air with 360*degree air intake & is based on HEPASilent technology which removes 99.97% of air borne pollutants, bacteria, virus, allergens, microplastics, smoke, dust, pet dander and pollen smallest as 0.1 micron in size
- Energy efficient with just 1.5 watts of energy consumption on normal fan setting & maximum of 10 watts on 3rd fan setting
- Wisper silent performance
- Best CADR (clean air delivery rate) of 200 cubic meter per hour
- 5ACH (Air changes per hour) cleans air every 12 mins in recommended room size of 16 sq. meters
- Convenient to use - One button control, automatic filter change alert and replace filter with simple twist
- Change colour as per your mood with 5 attractive, pre- filter colour options

About Blueair: 

Blueair is one of the world's leading producers of air purification solutions for home and professional use.Founded in Sweden, Blueair delivers innovative, best-in-class, energy-efficient products and services to consumers in over 60 countries around the world. Blueair is part of the Unilever family of brands. http://www.blueair.com 

For more information, please contact:
Manaswi
Manaswi.manna@bm.com
+91-9953885091

Shrinidhi Rao
Shrinidhi.Rao@bm.com
+91-9871909335

SOURCE Blueair



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