Box Office Measurement Science Now in India

MUMBAI, July 24, 2013 /PRNewswire/ --

Rentrak has now joined hands with Majestic MRSS in India and will be organizing road shows across Mumbai, Delhi, Hyderabad and Chennai between 29th July 2013 and 3rd August 2013.


Rentrak, the leader in multi-screen measurement serving the advertising, television and movie industries has been into the daily theatre-box office tracking for more than 25 years across territories - One global theatrical data source for 70 countries.

Their client list ranges from exhibitors to producers, distributors to government associations and screen advertisers to movie data users; Rentrak currently tracks data from theatres across the globe and is now in the expansion mode with India on top of its list.

Rentrak works closely with POS vendors to ensure the reporting is hassle-free for cinema and processes more than 197,000,000 cinema transactions each year, received in more than 480 different formats.

MajesticMRSS Co-Founder & President (Global) Raj Sharma confirmed, "We are meeting up with leading exhibitors and industry people and we've received an enthusiastic response from all of them."

Jim Zak is the Senior Vice President, Worldwide Theatrical Studio Relations and Product Development at Rentrak. After successfully establishing Box Office Essentials as the dominant theatrical measurement product in North America, Jim directed his attention to focus on Rentrak's international growth possibilities and launched the International Box Office Essentials product -which is now tracking overnight flash transactions in over 35 countries. In 2008, when Apple opened its app store, Jim initiated and oversaw the development of Rentrak's first and only mobile app - FilmScope.

Arturo Guillén is currently serving as Vice President for Europe, Middle East and Africa (EMEA). In this role he is responsible for the Business and Operation units of Rentrak's Theatrical Division. His 18 years of professional experience have been instrumental in Rentrak's growth. In 2011, Arturo successfully launched Rentrak's first international VOD measurement services in Spain. 

About Majestic MRSS:

Since its inception, MMRSS has helped a multitude of international and domestic companies, both small and large, in customized qualitative and quantitative research, data collection (on-line surveys, CATI and PAPI) and data analysis in FMCG/CPG, Automotive, BFSI, Information Technology & Communications, Travel & Hospitality, Pharmaceutical & Healthcare, Retailing and Media & Communication sectors.

An ISO 9001 firm, MajesticMRSS is a member of ESOMAR and abides by its code of conduct, best practices and professional ethics. On more information on Majestic MRSS, please visit

About Rentrak
Rentrak (NASDAQ: RENT) is the entertainment and marketing industries' premier provider of worldwide consumer viewership information, precisely measuring actual viewing behavior of movies and TV everywhere. Using our proprietary intelligence and technology, combined with advanced demographics, only Rentrak is the census currency for VOD and Movies.  Rentrak provides the stable and robust audience measurement services that movie, television and advertising professionals across the globe have come to rely on to better deliver their business goals and more precisely target advertising across numerous platforms including box office, multiscreen television and home video. For more information on Rentrak, please visit

Primary Media Contact: Raj Sharma,, 91-9322105830

Secondary Media Contact: Sandeep

SOURCE Majestic Market Research Support Service Ltd

Journalists and Bloggers

Visit PR Newswire for Journalists for releases, photos and customised feeds just for media.

View and download archived video content distributed by MultiVu on The Digital Center.


Get content for your website

Enhance your website's or blog's content with PR Newswire's customised real-time news feeds.
Start today.



Contact PR Newswire

Send us an email at or call us at +91 22 6169 6000



Become a PR Newswire client

Request more information about PR Newswire products & services or call us at +91 22 6169 6000


  1. Products & Services
  2. Knowledge Centre
  3. Browse News Releases
  4. Contact PR Newswire