Casio - a Leading Lifestyle Brand Strikes Counterfeit Market in Kolkata

KOLKATA, December 4, 2017 /PRNewswire/ --

In a bid to curb the supply of fake calculators in the market, Casio, the leading lifestyle brand in the country carried out raids in Kolkata with the assistance of city police on 1st December, 2017. The raid was conducted at the shops, starting a new initiative of the brand to fight the market of counterfeit Casio products in Kolkata.

The police seized large quantities of counterfeit Casio calculators during the raid action. The First Information Reports have been registered at Hare Street Police Station in Kolkata against the retailers selling counterfeit Casio calculators.

Umesh Kumar Gupta, Legal Head of Casio India said, "Casio has the philosophy of 'Creativity and Contribution' and we wanted to curb the counterfeiters in order to protect our brand image and product value. Our authorized dealers and distributors in Kolkata have long called for better regulation to tackle piracy and counterfeit products in the city. We are thankful to Kolkata Police for their swift action in tracking down those involved in supplying of counterfeit calculators." 

Casio is aggressively running awareness drives to fight the counterfeit markets and caution other retailers to desist from such crimes. The original Casio products can only be purchased from Casio exclusive showrooms, authorized retail partners, leading modern retail outlets and official online channel partners. Consumers can visit or contact Casio India at for more information.

About Casio India Co,. Pvt. Ltd.

Casio India Co,. Pvt. Ltd. has been operating in India since 1996 and has established the distribution channel as well as the brand for most of its products. Casio Computer Co., Ltd, Japan, the parent company of CIC is engaged into manufacturing and marketing of various consumer products throughout the world. Casio India's range of products include sales & marketing of Handheld Calculators, Desktop Calculators, Scientific Calculators, Printing Calculators, Label Printers, Laser-LED based green Projectors, Wrist Watches, Clocks, ECR (Electronic Cash register) and EMI (Electronic Musical Instrument). The company has also established service centres across the country to provide after-sales-service at the doorstep of the customer. Today, Casio is known for its reliable product quality and exemplary innovations and is one of the world's most recognized brands due to its vast product range.

Media Contact:
Rishab Dhall
Casio India

SOURCE Casio India Co. Private Limited

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