Chevrolet Introduces a New Football Pitch in New Delhi, Bringing 'Play' to the Local Community
NEW DELHI, October 6, 2016 /PRNewswire/ --
- Chevrolet Transforms Land Into a New Pitch in New Delhi, India, as Part of its 'Beautiful Possibilities Program'
- This Partnership Will Benefit Local Community and Children Aided by Sudeva Sports
- Manchester United Legend Quinton Fortune Participates in Dedication
Chevrolet today dedicated a new football pitch in New Delhi to benefit underprivileged children as part of its 'Beautiful Possibilities Program'.
"We believe play has the power to change lives and shape communities," said Kaher Kazem, President and Managing Director GM India. "At Chevrolet, we are using football to make meaningful connections around the world and benefit children who truly need it most."
Chevrolet partnered with Sudeva Sports Private Limited, a local organization dedicated to improving the future of children in need and helping at-risk youth find opportunities for growth through sports like football and tennis. Sudeva Sports Private Limited will use the new pitch, located at the Baptist Church Trust Association, as a tool to provide children access to football while keeping them away from negative influences by focusing their attention on sports and education.
As part of today's unveiling, Manchester United Legend Quinton Fortune joined Kazem in dedicating the pitch with Sudeva Sports Private Limited's Co-founder, Anuj Gupta.
"Today's event is all about children and the opportunities being provided to them. We thank all our partners and friends who have come forward and supported us towards this cause. When we come together to support the growth of children, amazing things will happen," said Anuj.
In addition to today's pitch dedication, Chevrolet has made other positive impacts in India through football. In September, the automaker donated One World Futbols to Bal Ashram, a rehabilitation and training center in Rajasthan that is partnered with the Sudeva Football Academy. The Bal Ashram center is using football to benefit children who were victims of child labor.
"With gender equality and empowerment of women, as one of the most important goals of Sudeva, we believe that such an opportunity would definitely lead to more girls playing football in a friendly and organized environment," further added, Vijay Hakari, Co-Founder of Sudeva Sports Pvt. Ltd.
The donation is part of a larger Chevrolet 'Day of Play' initiative that aims to distribute 5000 One World Futbols to underprivileged children across India in 2016. The ultra-durable One World Futbols, which never need a pump and never go flat, are being used in programs that provide education, teach essential life skills and encourage collaboration and community.
Last year, Chevrolet renovated a pitch for non-profit Slum Soccer at the Rebecca Belilious Sports Ground in Kolkata. The pitch has become a safe place for children and the local community to play, as well as a venue for local events and sports matches.
Chevrolet works with local non-profit organizations around the world to revitalize and transform communities to enable children with reliable and safe participation in football. New Delhi is the latest community to benefit from Chevrolet's Beautiful Possibilities Program, joining others in the UAE, United States, Brazil, China, India, Indonesia, South Africa and Thailand.
For stories of how Chevrolet has helped transform lives through play, go to ChevroletFC.com, like us on Facebook at facebook.com/ChevroletFC, follow us on Twitter @ChevroletFC or subscribe to http://www.youtube.com/user/ChevroletFC.
Founded in 1911 in Detroit, Chevrolet is now one of the world's largest car brands, doing business in more than 115 countries and selling more than 4.0 million cars and trucks a year. Chevrolet provides customers with fuel-efficient vehicles that feature engaging performance, design that makes the heart beat, passive and active safety features and easy-to-use technology, all at a value. More information on Chevrolet models can be found at http://www.chevrolet.com.
About Sudeva Sports Private Limited:
Sudeva's ultimate vision is to bring a change in the upbringing of lower strata, in both urban and rural population; by creating a system through Sports particularly Football as a medium to achieve it. We want to create a platform from where kids are selected, and trained under organized football academies in India to achieve international level players. This initiative will also give a platform for underprivileged children, who have been facing the 'hard realities of life'; to be mentally and physically rehabilitated through sports.
About One World Play Project:
One World Play Project makes, sells and distributes products and services to enable play around the world, especially for those living in the harshest environments where play is nearly non-existent. The company is a B Corporation, harnessing the power of business for social good. Collaborating with sponsors, organizations and individuals, the company works to support, enable and expand the transformative power of play in all its forms - anywhere and everywhere. To date, One World Play Project has brought the power of play to more than 48 million youth in over 175 countries worldwide.
Chevrolet is an official sponsor of One World Play Project. Additionally, One World Play Project is a Global Champion of Designed to Move.
One World Play Project is headquartered in Berkeley, CA with regional offices in Asia, South America and Africa - and distribution centers in Fremont, CA and Voerde, Germany.
For more information, visit: http://www.oneworldplayproject.com or check out our community on Facebook, Twitter, LinkedIn and Instagram.
Executive, Fleishman Hillard
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