Dalmia Bharat Redefines Functional Art With Craft Béton Collection 2018; Showcases a Refreshing Range of Designer Creations in Cement

PANAJI, Goa, December 18, 2017 /PRNewswire/ --

Dalmia Cement, the company that has always been known for its innovation, is back with second season of 'Craft Béton' launched at Serendipity Art Festival 2017 today. Craft Béton exhibits designer cement creations for homes and has revolutionized perception for cement since launch of its first collection in April earlier this year.

     (Logo: http://photos.prnewswire.com/prnh/20150202/10115525)

Four internationally-acclaimed designers crafted and displayed over 48 high-end luxury products - ranging from lifestyle, jewellery to home accents and even furniture. The Craft Béton Collection 2018 features designs by Iti Tyagi (India), Somesh Singh (India), Cynthia Mijres Rodrigue`s (Mexico), Alan Saga (Mexico) and Miroslaw Baca (Poland) who have set new benchmarks by exploring the natural advantages of cement. The products include a dash of new texture, colors, density and tenacity of the world's greenest cement.

Speaking on the occasion, Mr. Puneet Dalmia, Managing Director, Dalmia Bharat Group said, "Craft Béton is an initiative that endeavors to converge art and luxury that is functional at the same time. After an enthusiastic response to our first collection, we are delighted to introduce an additional range of innovative art upon popular demand. We are looking forward to reaching out to more customers via our online store and showing them how magical cement can be."

Collection 2017 marked the phenomenal success for the path-breaking art pieces. The products received rave reviews from design enthusiasts and critics alike. Drawing on their myriad backgrounds like fashion, product and industrial design and sculpture, featuring designers created four capsule collections in the previous season that changed the way one perceived Béton - the French word for concrete. With Collection 2018, the artists are back with 48 new handcrafted creations.

"Dalmia Bharat has been instrumental in the perception shift of cement and its use. Craft Béton is perhaps the finest expression of a product which is otherwise mundane and lifeless. We attribute our success to the perfect marriage of aesthetics, functionality and aspirational value," added Mr. Sundeep Kumar, Executive Director, Corporate Affairs and Communications, Dalmia Bharat Cement.

Designer and Art curator Ms. Iti Tyagi said, "I am delighted to be associated with Craft Béton second time in a row. We have evolved to bring in a greater sense of maturity, innovation and practicality into our new collection. It has been gratifying to explore the creative possibilities of cement and how it can be combined with any material to create any shape and achieve a durable result. We eagerly look forward to the next season."

Craft Béton is exhibiting in Goa between Dec 14-22 at the Old GMC Complex. The exhibition will also be planned for Mumbai from 12-14th January 2018 at the Indian School of Design and Innovation (ISDI) and for Delhi from 29th - 31st January at Bikaner House. All Craft Béton creations crafted by internationally-acclaimed artists are available for purchase online at http://www.craftbeton.com

About Dalmia Bharat Group 

Dalmia Bharat Group (http://www.dalmiabharat.com ) is a leading national player in India's core manufacturing sector since 1939. With a turnover of over 10,000 crore, it has a leadership position in cement, sugar, refractories. A leader in specialty cements and the country's largest producer of slag cement, Dalmia Bharat is the world's greenest cement company and a leader in Sustainability best practices set to global benchmarks. In generic sugar, the group caters to several marquee brands. It has an enduring and growing customer base in refractories.

Dalmia Cement (Bharat) Ltd. 

Dalmia Cement (Bharat) Limited (DCBL), a subsidiary of Dalmia Bharat Limited (BSE Code: 533309) (NSE Symbol: DALMIABHA) (and listed in MSE), is a leading player in cement manufacturing since 1939. It is one of the largest and most diverse cement companies in India and is the world's greenest cement company. With a growing capacity, currently pegged at 25 MnT, Dalmia Bharat Cement is also the fourth largest manufacturing capacity in the country. Spread across eight states and 11 manufacturing units, the company is also the category leader in super-specialty cements used for oil wells, railway sleepers and air strips and is the country's largest producer of slag cement. Visit us at http://www.dalmiacement.com

Media Contact
Pooja Bharadwaj
Bharadwaj.pooja@dalmiabharat.com
+91-9560166999
Assistant General Manager
Dalmia Cement (Bharat) Limited


SOURCE Dalmia Cement Bharat Limited (DCBL)



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