Digital Marketing Institute Secures €26 Million from Spectrum Equity to Accelerate Global Growth

DUBLIN, September 14, 2017 /PRNewswire/ --

The Digital Marketing Institute, the global certification standard in digital marketing and digital sales education, today announced that it has received a €26 million investment led by Spectrum Equity, a prominent growth equity firm whose previous investments include Lynda.com, SurveyMonkey and Bitly.  The financing will fuel investment in the Digital Marketing Institute's professional learning and certification programs, accelerating the company's international expansion.

     (Photo: http://mma.prnewswire.com/media/556168/Ted_Weissberg_Executive_Chairman.jpg )

The Digital Marketing Institute has experienced rapid growth, with over 18,000 professionals in 115 countries having completed its learning programs to date. Since 2014, the Digital Marketing Institute has grown 73% annually on the back of strong uptake of its online and corporate learning programs, as well as licensed courses offered via a network of 100+ education partners globally.

The Digital Marketing Institute has trained more sales and marketing professionals to a single digital education standard than any other global certification body. Students benefit from comprehensive, up to date courses designed by expert practitioners, and validated by an independent Industry Advisory Council including representatives from leading digital companies like Google, Facebook, Twitter and LinkedIn.  Over 80% of Digital Marketing Institute alumni work in digital roles, with 20% at director level or above, across thousands of businesses globally.

In conjunction with the investment, Adam Margolin and Parag Khandelwal of Spectrum Equity will be joining the Digital Marketing Institute's board of directors. Ted Weissberg, former CEO of ACAMS which was acquired for $330M last year, will join the board as Executive Chairman and work closely with Ken Fitzpatrick, CEO of the Digital Marketing Institute, and the rest of the team on the company's global expansion.

"There is an urgent need for digital marketing and digital sales education for professionals," said Adam Margolin of Spectrum Equity. "The Digital Marketing Institute is uniquely positioned to address this growing global skills gap through its innovative, industry-validated certification programs. We are excited to partner with Ken Fitzpatrick, Ted Weissberg and the rest of the Digital Marketing Institute team as we look to scale the business globally and build the leading training and certification provider for sales and marketing professionals across all industries."

SOURCE Digital Marketing Institute



Journalists and Bloggers

Visit PR Newswire for Journalists for releases, photos and customised feeds just for media.

View and download archived video content distributed by MultiVu on The Digital Center.

 

Get content for your website

Enhance your website's or blog's content with PR Newswire's customised real-time news feeds.
Start today.

 

 
 

Contact PR Newswire

Send us an email at indiasales@prnewswire.co.in or call us at +91 22 6169 6000

 

 
 

Become a PR Newswire client

Request more information about PR Newswire products & services or call us at +91 22 6169 6000

 

 
  1. Products & Services
  2. Knowledge Centre
  3. Browse News Releases
  4. Contact PR Newswire