Five Newly Designed Walking Trails to Discover Hong Kong's 'Old Town Central'

MUMBAI and HONG KONG, July 28, 2017 /PRNewswire/ --

Five new walking trails in Old Town Central (OTC) have just been thoughtfully designed to reveal over 100 years of Hong Kong history by the Hong Kong Tourism Board. Hong Kong is said to become the new drawcard for independent travellers from India. OTC is an archetypical neighborhood of Hong Kong and one of the oldest areas that represents the union of the eastern and the western influences to the city. Due to its rich heritage and the offering of endless experiences with venues such as temples, art galleries, restaurants and rooftop bars, OTC was quickly elevated to the status of Hong Kong's culture and entertainment hub.


     (Photo: http://mma.prnewswire.com/media/539753/Street_Art_in_Old_Town_Central__Hong_Kong.jpg )

Leisure travellers in India comprise nearly 58% of visitors to Hong Kong. According to recent travel reports, Indians are increasing their travel budgets year-on-year and are now looking for new destinations and immersive experiences. The 5 walking trails is a key pillar for the city to showcase the fusion of cultures, cuisines and the arts that define the vivacity of Hong Kong as a tourist destination.

In an attempt to capture the essence of OTC for visitors the walking routes have been curated with the following themes:

Heritage: Time Traveller    

The Central and Sheung Wan areas were where the story of modern Hong Kong began. From Possession Point, where the British flag was first officially raised, to the Tai Ping Shan area, where many Chinese first settled in the 1840s, this journey leads visitors through some of the city's oldest streets and offers glimpses of what life was like when the future world city was still in its infancy.

Art: Crazy for Art    

The walk offers a stroll down the Hollywood Road, one of the oldest streets in Hong Kong, lined with galleries offering a huge range of artworks, from ancient to contemporary and from Asian to Western.

Dining: Tasting Hong Kong    

Central is a paradise for food lovers, offering a world of choices only steps from each other. From traditional dim sum and international and fusion cuisine to local dai pai dongs and street food, there's something to appeal to every taste.

Treasure Hunt: Hidden Gems in Back Alleys    

This route offers a visit to Upper Lascar Row, which has a fascinating mix of antiques; a blooming creative neighborhood on Tai Ping Shan Street and in the PoHo area, where design studios are nestled between tea houses; and the Bridges Street area, where visitors can find second-hand books, knick knacks and reminders of the city's past.

Something for Everyone    

A walk that covers the top landmarks and points of interests from each thematic route and is perfect for visitors who have limited time to explore the area.

Full versions of the walking guide can be viewed at: http://www.discoverhongkong.com/common/ebook/Old-Town-Central_booklet_EN.pdf.

About Hong Kong Tourism Board

The Hong Kong Tourism Board (HKTB), a government-subvented body, was founded on 1st April, 2001 under the HKTB Ordinance. It was reconstituted from the Hong Kong Tourist Association (HKTA), which was established by Government Ordinance in 1957. The six objectives of the HKTB, as defined under the HKTB Ordinance 2001, are to:

  • Endeavour to increase the contribution of tourism to Hong Kong;
  • Promote Hong Kong globally as a leading international city in Asia and a world-class tourist destination;
  • Promote the improvement of facilities for visitors;
  • Support the Government in promoting to the community the importance of tourism;
  • Support, as appropriate, the activities of persons providing services for visitors to Hong Kong; and
  • Make recommendations to and advise the Chief Executive (of the Hong Kong Special Administrative Region) in relation to any measures which may be taken to further any of the foregoing matters.

In fulfilling its objectives, the HKTB works in partnership with relevant government departments and organisations, the travel-related sectors, and other entities directly or indirectly related to tourism. The cooperation also takes the form of regular consultation with stakeholders, and participation in a number of strategy groups and forums.

The HKTB conducts extensive research into visitor profiles and preferences. This research data, along with information on the latest tourism trends and patterns, as well as analyses and projections by international organisations, is used for mapping out the HKTB's marketing strategies for different visitor source markets and segments.

Media Contact:
Anjali Ray
The PRactice
anjali@the-practice.net
+91-9833138461


SOURCE Hong Kong Tourism Board



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