For Realistic and Natural Selfies - OPPO Launches Entry-level A83 With A.I. Beauty and Full Screen Display

BENGALURU, January 17, 2018 /PRNewswire/ --

OPPO, the Selfie Expert and Leader, today unveiled its latest entry-level camera phone - the OPPO A83. The A83 is equipped with a full screen display, a feature rarely seen in products of this price range. Together with OPPO's A.I. Beauty Recognition Technology, A83 brings a more realistic and natural selfie experience to more young consumers, along with the 4GB RAM and 3180 mAh battery as a whole makes the A83 a versatile product all at a price of Rs. 13,990. The OPPO A83 will be available in two color variants: Black and Gold, which will go on sale on Amazon and Flipkart from 20th January 2018 and OPPO's offline stores.

     (Photo: https://mma.prnewswire.com/media/629880/Product_Manager_Suhail_OPPO.jpg )

"Our focus has always been on bringing best photography and selfie experience to the Indian consumers. We have received an immense response for our Selfie Expert A Series and F Series. With the A83, we wish to bring an affordable selfie camera with advance features such as the HD + Full Screen Display and A.I. Beauty Technology. The A83 truly represents our ambition to continue being the Selfie Expert and Leader in the market," said Will Yang, Brand Director, OPPO India.

Create exclusive selfies with A.I. smart beauty 

The F-series and A-series products from OPPO, particularly the integrated beauty function, have proved to be especially popular among the young and trendy. By capturing hearts, OPPO has become the 'Selfie Expert' for India's young consumers. As the Selfie Expert series gained popularity among the consumers, OPPO also uncovered a major customer pain point: 'photos that are not that realistic'.

OPPO A83 is the new generation selfie expert. It comes with an 8 MP front lens + 13 MP rear lens, and uses the A.I. Beauty Recognition Technology that effortlessly helps one be at their best in photos. Everybody wants the world to appreciate them as unique and Artificial Intelligence (A.I.) is the technology that will satisfy this desire. It can intelligently recognize and bring out one's best features and yet retain that distinctive charm that defines every individual. As it preserves more contour details, adding that little extra touch makes selfies incredibly stunning. This solution is a perfect fit for anyone who wants to be unique, independent and trendy. Furthermore, the A.I. captures more than 200 facial points when a photo is taken, and this allows it to refine features and compose the face contour with precision; making a face appear three-dimensional, as if the photographer has shot from different angles and capture a 3D image of the face.

For shots with moving subjects, issues such as structural and face deformation often occur. With more than 200 focus points, facial structure is captured clearly and ensures that the face contour is always intact regardless of the situation. And just like an experienced photographer or makeup artist professional, the A.I. Beauty Recognition Technology constantly updates its library and algorithms.

Flagship full screen, facial recognition feature, and fashionable look 

A83 measures 5.7 inches, but the size of the screen is now 5 inches with the bezel ratio of the device being supremely narrow at 18:9, a major improvement over past models. Whether one is looking at a picture, video or playing a game, this offers an incredibly wide visual experience. Currently, full screen configuration is only deployed in flagship models for most brands. With the full screen of A83, anyone can now experience just how awesome this latest technology is. To complement the display effects of the full screen, the A83 resolution is as high as 1440 X 720, making every photo clearer and brighter for an improved photo experience.

A83 is also equipped with face unlock. Just align the phone with the user's face to unlock the phone quickly. One no longer has to worry about aligning their finger or wet hands anymore. All it takes to unlock the phone is to look at it, making it easy for the elderly and children too. This is the convenience of advanced technology that OPPO brings to all consumers.

The look of the A83 is inspired by UFOs (UFO Curve Design Philosophy). The streamlined design of the flying saucer is incorporated for a more solid edge, with subtle yet sturdy arcs that make the phone look more dynamic. Its homogeneous look, along with its pearlescent and sparkling finish is a perfect blend of technology and fashion. This plus the full screen configuration of the mobile phone makes A83 an extremely cool and elegant device with a premium feel that appeals to the sense of aesthetics of young people.

Fluid operations with more ergonomic handling experience 

OPPO A83 is tailored for outstanding performance and to where it matters most for young consumers. The super large 4GB operating memory allows young people to enjoy their favorite games while three independent card slots (Double Nano-SIM cards with the TF slot) enable users to have 2 mobile numbers, and also to extend the phone memory to 256GB. The new Color OS 3.2 operating system and O-share for file-sharing can transmit 6 to 7 ordinary photos in just a second.

About OPPO  

OPPO is a camera phone brand enjoyed by more than 20 crore young people around the world now. For the last ten years, OPPO has been focusing on manufacturing camera phones, while innovating mobile photography technology breakthroughs. OPPO is the first brand to launch smartphones with 16 MP front cameras. OPPO is also the first brand to introduce the motorized rotating camera, the Ultra HD feature and the 5x Dual Camera Zoom technology. In line with its deep insight of young people's behavior, OPPO first launched selfie-focused smartphones in 2015 - Selfie Expert F series in India and other markets. Its first batch of products received a warm welcome, and the brand leads the trend in the industry. In 2016, OPPO was ranked as the number 4 smartphone brand globally, according to IDC. In India, OPPO became the official sponsor of Team India, Men's and Women's National Cricket Team in 2017. It is also the official global partner of ICC in the mobile category for four years starting 2016. The market share of OPPO in India's offline market ranks No.2 in Dec 2016 according to GFK.

For more information, please visit http://www.oppo.com/in/

Copyright © 2017 OPPO. Any information contained in this press release may be subject to change without prior notice. For our products and services, the only provisions for guarantee are stated in the warranties that accompany those products and services. Content in this press release do not constitute additional warranties. OPPO shall not be liable for any technical and editorial errors or omissions contained herein.

Media Contact:
Nikita Deshpande
nikita.deshpande@bm.com
+91-9711013192
OPPO

SOURCE OPPO



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