Himalaya Launches 'Fresh Start' Range of Face Washes for Oil Clear Freshness

NEW DELHI, June 25, 2018 /PRNewswire/ --

The Himalaya Drug Company, India's leading home-grown Wellness Company, today launched its all-new Fresh Start Oil Clear Face Wash range, today in the city. It is loaded with the goodness of fruits such as strawberry, peach, lemon, and blueberry and has natural beads that keep the skin oil clear and fresh. On the side lines of the launch was a comedy gig presented by Urooj Ashfaq, an ace stand-up comedian.

     (Photo: https://mma.prnewswire.com/media/710373/Himalaya_Launches_Fresh_Start.jpg )

Fresh Start face washes are formulated with natural beads that work mildly on the skin to remove oil, while the fruits provide freshness. The Himalaya Fresh Start Oil Clear Face Wash range comprises four exciting fruit variants - Strawberry, Blueberry, Peach, and Lemon.

Speaking about the new range, Ramarao Dhamija, General Manager - Marketing, Consumer Products Division, The Himalaya Drug Company, said, "As market leaders in the Face Wash segment, our endeavour has always been to understand the evolving needs of consumers and provide them with healthy skin. Fresh Start is a very exciting range that comes in four variants to provide oil-free skin. It is the perfect companion for the quintessential college girl, who is constantly on the go, with barely any time to take care of her skin.We have therefore maintained a very vibrant and young approach for the brand, in terms of packaging and overall communication. We aim to make Himalaya Fresh Start a must-have in every college girl's skin care kit." 

The face washes are priced affordably at INR 75 for a 50ml pack and at INR 140 for a 100ml pack.

About the product range 

Fresh Start Oil Clear Strawberry Face Wash 

What it does: 

Himalaya Fresh Start Oil Clear Strawberry Face Wash is specially formulated with the scintillating goodness of strawberry and the deep cleansing action of natural beads to remove excess oil, dirt, and impurities. It gives oil-free freshness throughout the day and makes the face soft, healthy, and fresh.

Strawberry: Known to possess skin-conditioning properties, strawberry helps enhance the appearance of facial skin and restore suppleness.

Fresh Start Oil Clear Blueberry Face Wash 

What it does: 

Himalaya Fresh Start Oil Clear Blueberry Face Wash is a special formulation with the energizing power of luscious blueberry and the deep cleansing action of natural beads that helps remove excess oil, dirt, and impurities. It gives oil-free freshness throughout the day and makes the face soft, healthy, and fresh.

Blueberry: The fruit contains a rich store of nutrients and antioxidants that exhibit skin-conditioning properties.

Fresh Start Oil Clear Lemon Face Wash 

What it does: 

Himalaya Fresh Start Oil Clear Lemon Face Wash is a special formulation with the burst of citrusy lemon and the deep cleansing action of natural beads that helps remove excess oil, dirt, and impurities. It gives oil-free freshness throughout the day and makes one's face soft, healthy, and fresh.

Lemon: Widely used in cosmetics for its great skin-conditioning properties, lemon has refreshing and astringent properties which help reduce excess facial oil.

Fresh Start Oil Clear Peach Face Wash 

What it does: 

Himalaya Fresh Start Oil Clear Peach Face Wash is specially formulated with the peppy freshness of peach and the deep cleansing action of natural beads that help remove excess oil, dirt, and impurities. It gives oil-free freshness throughout the day and makes the face soft, healthy, and fresh.

Peach: Containing skin-conditioning properties, peach enhances the appearance of the skin and restores skin softness and suppleness. 

About The Himalaya Drug Company: 

In 1930, a young visionary by the name of Mr. M. Manal foresaw the benefits of herbal remedies while riding through the forests of Burma. After diligently researching the science of the traditional field of Ayurveda, he decided to dedicate his life creating products that would improve millions of lives across the world. Today, with a history spanning more than eight decades in herbal research, Himalaya has positioned itself as a brand that cares about not only enriching people's lives but also the environment. With their 'head to heel' range of products Himalaya aims to provide a holistic solution to everyday ailments that affect our bodies.

Seeped in a legacy of researching nature, Himalaya has successfully been able to harness the science of Ayurveda through cutting-edge research to become a brand that is safe, gentle and trustworthy.

Visit: http://www.himalayawellness.com

Media Contact:
Navami Ajayan
navami.ajayan@bm.com
+91-9513949477
Associate II
Genesis Burson-Marsteller


SOURCE The Himalaya Drug Company



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