India's Pariksha Labs Claims Next-Gen News Reader Designed for Mobile That Shows 'The Big News Now' Based on Text Semantics Automation

NEW DELHI, June 30, 2015 /PRNewswire/ --

Pariksha Labs, a leading publisher of mobile apps for Indian content, has announced a major update of its news reader/aggregator app "inNews". The company claims to have pioneered sophisticated news automation technology to automatically determine the Top news at any time, and show only the Big news in its updated reader.

Mobile users exhibit an entirely new way of consuming news stories, different from printed newspapers and even web-based news portals. Mobile users glance at their devices multiple times a day; they need to know the Big, trending, breaking news and quickly see all the stories related to this news on the mobile device. They want the option to read detailed stories but only if there is significant interest. They are looking to share big, breaking news with their social and professional networks quickly to establish their own social brands.

Meeting this need requires a new way to present mobile news. The existing apps, both single brand news readers and/or news aggregator apps, simply convert the printed/web style news to mobile instead of recognizing this fundamental difference for the mobile user. The result is that users must use multiple apps, visit multiple feeds and go through multiple stories to identify the top stories and understand all points of view on the story. Even aggregator apps present news in the old catalog style: source->category->story. The user has to do all the hard work of browsing, move between many screens and it takes a good amount of time to get a sense of what is truly trending.

inNews addresses this by leveraging sophisticated news automation technology to automatically cluster news stories based on their keywords and related entropy. Using powerful server technologies, inNews can determine the Top news at any time based on the volume and velocity of stories emerging on the topic. This is then presented to the user with all the related stories in one place. With a single tap, users can see all the articles published on a story, check out the headlines, the picture used and decide which ones they want to follow. By presenting The Big news Now, inNews aligns strongly with the mobile users' need to quickly catch, view and share the breaking news.

"inNews is built using perhaps the most powerful news automation technology in India," said Mr. Arvind Jha, Founder/CEO at Pariksha Labs. "While other news readers have taken a labor-intensive route, we want to address the problem using our technological edge. Very soon we can provide our users with the life-cycle view of news - how a story develops, matures and gets phased out as new stories emerge. For those serious about news on mobile, inNews is a must have app," he emphasized.

inNews is a Free app that aggregates over 1000 news feeds and processes 3000+ stories daily across 10 categories. "We will continue to improve our news automation technology and are looking at introducing pay-per-view type models in partnership with the news publishers. We believe that the mobile customer wants to be delighted and only a superior technology adoption can create the right impact for a news reader app," Mr. Jha claimed. Pariksha is working on extending its news automation technology to provide personalization, media monitoring solutions, advanced search and keyword-based filtering for the app, he said.

inNews is currently available on both Apple AppStore and Android Play Store. The app is also available on all Amazon devices from the Amazon store. Links:

Play Store:

App Store:

Amazon Store:

About Pariksha Labs: 

Pariksha Labs Pvt. Ltd. is a leading Indian app publisher focusing on content for Indian residents/diaspora.

Paiksha has a portfolio of apps around Indian content and claims a combined user base of 100,000 downloads. It has introduced the concept of virtual currency for in-app transactions and has reported initial success with the experiment. Users can transact across apps through a common registration mechanism. The other apps published by Pariksha includes inTube - an app to quickly see latest movies on YouTube; Filmi Filmy - an app to find and watch Hindi film songs in video; and ThotOfU - an app to send mobile greeting cards.

Pariksha also offers R&D focused Software Development services and specializes in building new products for its customers. For more information, visit:

Media Contact:
Ashok Barua
Operations Manager
Pariksha Labs Pvt Ltd

SOURCE Pariksha Labs Pvt Ltd

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