Keep up the Style Quotient With TIMEX | BLINK - an Activity Tracker to be Fashion and Fitness Ready

NEW DELHI, November 15, 2017 /PRNewswire/ --

- Perfect amalgamation of classic style and fitness to enhance daily lifestyle 

- Upto 10 days of in-use and 12 days of standby battery 

- All-day activity tracking - Distance, Steps, Calories, Sleep 

- Comes with interchangeable straps with the choice between metal, leather and silicon 

Accelerating its journey by enhancing the technology in timekeeping, TIMEX, one of the world's largest watch manufacturers in collaboration with an Indian consumer technology start-up BLINK, is bringing yet another device under the connected style segment today for its consumers - TIMEX | BLINK , which is a result of TIMEX's 160 years of watchmaking experience and BLINK's technological innovation. Targeted towards fitness enthusiasts and stylish consumers who are always on the go, TIMEX | BLINK is an activity tracker which combines signature elements of a contemporary traditional watch with sophisticated modern technology for tracking one's daily activities. TIMEX | BLINK will join the much appreciated and well received earlier launches in this segment - TIMEX Metropolitan+ and TIMEX IQ+.

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With a shared vision of creating contemporary wrist-wearables, TIMEX and BLINK partnered together to co-develop the SOS technology in the watches which are specifically made for this market. TIMEX | BLINK is a smart beauty designed to help people with busy schedules keep a track of their fitness without compromising on their style quotient. It is an activity tracker which uses Bluetooth technology to connect with one's phone and track all day activities - steps, distance, calories, sleep and gives the battery back-up of 10 days. The USP of the watch is the ability to send instant mail, SMS and save emergency contacts with the user's GPS location in case of an emergency.

Anupam Mathur, Head - Sales and Marketing, TIMEX Group India Limited said, "At TIMEX our focus has always been to use innovative technologies and offer timepieces that meet the demands of our consumers. TIMEX | BLINK is yet another effort in that direction. We generally give up our style quotient when we are on the go as it is tough to manage both style and fitness together in today's busy schedules. TIMEX believes that its consumers do not have to give up on their style for functionality or vice versa. The watch is for the modern men and women who demand a fit and active lifestyle as well as are always connected on the go. It combines modern technology with TIMEX's trusted craftsmanship and American legacy to give consumers more than just a watch. It is an ideal fit for the men and women who are interested in tracking their daily progress but would not want to sacrifice the beauty of a traditional touch on their wrist, a best of both worlds."

Excited about the partnership, Somnath Meher (Co-founder and CEO), BLINK said, "Both TIMEX and BLINK wanted to build a product that's relevant to the Indian market in terms of functionality; yet have a unique design identity. The SOS feature has been integrated to specifically address a key requirement in our country; while keeping it discreet enough to not affect the overall features and look of the watch. The product nicely encompasses TIMEX's years of experience in watch-craftsmanship; and BLINK's forte in developing connected devices with a technology platform."

Product Details 

When technology meets craftsmanship and enhances one's style quotient 

- Stainless Steel 304 L Case
- Touch Key Control
- Easy Charging Socket
- Quick Release Strap 

Featuring three different case colors - Black SS, Silver SS and Rose Gold SS; each variant is available with SS Mesh, premium leather and silicone strap options. As an introductory offer, every box of the device comes with a complimentary silicone sport strap so that the user can pick and choose her/his style. The TIMEX | BLINK Watch is expected to be available at all major TIMEX authorized outlets and online stores. 

Performance that defines perfection and durability

- 0.9" OLED Display
- Nordic nRF52832 CPU
- 90 mAh Li - battery
- 6 axis motion sensor
- SOS Trigger
- Use Standard Micro USB cable for charging
- Free additional Strap 

This activity tracker displays time and current battery level. Now, get all the information displayed on its sleek 0.9" OLED display and to live up to the power-efficient legacy, the watch gives a battery backup of 7 to 14 hours without any use of special dock or connector. A simple micro USB cable is required on the go. Go for a run in the morning or walk up a flight of stairs at work, this fitness companion tracks every move. It shows its user the number of steps they have walked, the number of calories burnt, and the number of minutes or hours one works out. Now, stay safe with the SOS trigger and connect the phone to this smart beauty to get SMS notifications on one's progress. The band is compatible with both iOS and Android devices. One can also connect to it via Bluetooth.

Leather styles - Rs. 4495
Bracelet style - Rs. 4995 

Availability - Exclusively available on TIMEX authorized stores from 15th Nov onwards. 

About TIMEX Group: 

TIMEX Group is a privately-held company headquartered in Middlebury, Connecticut with multiple operating units and over 5,000 employees worldwide. As one of the largest watch makers in the world, TIMEX Group companies produce watches under a number of well-known brands, including Timex, Timex Ironman, Timex Expedition, Nautica, Guess, GC, Salvatore Ferragamo, Versace, Versus and Opex. The TIMEX brand, launched in 1950, sells millions of watches each year worldwide.

About BLINK (Witworks): 

BLINK (Regd. Witworks Consumer Technologies) is a consumer IoT company founded in 2015 by a team of IIT Kharagpur alumni and ISB dropouts; having previously worked with Google, ITC and Tata Group respectively. The team has raised a round of investment from Fireside Ventures, Investopad, and P39 Capital; along with participation from top executives of Ola, OYO and ITC. With Blink representing a perfect blend of product empathy, design and technology, Witworks is looking to build one of India's first consumer technology brands.

Media Contact:
Lakshmi Kumari
Senior Associate
Genesis Burson Marsteller Public Relations Pvt Ltd


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