Mandi Trades - A Location Based Farm to Shop Mobile App Wins Microsoft 'Code For Honor' Award

BANGALORE, June 27, 2014 /PRNewswire/ --

Mandi Trades, a location based F2S (Farm to Shop) smart phone app for farmers developed by Appface Technologies Pvt Ltd, Bangalore has won the 'Code For Honor' award in the social good category conducted by Microsoft and Data.Gov.In. The 'Code For Honor' award is a unique competition designed to recognize and reward India's best software solutions that harness the power of the modern devices and cloud-based services for social good.


Mr. Edvin Varghese, Founder & CEO at Appface Technologies said, "We are immensely pleased to be chosen by Microsoft for their 'Code For Honor' award. It is a valuable recognition for the hard work put in by our entire team."

The mobile app is targeted primarily at farmers residing in rural areas of India. Indian farmers do not have many choice of alternate markets and they are not able to sell their produce at best prices within expected time. The farmers will be able to share their produce information along with the pricing, date of produce, and location of availability, contact numbers etc. on the mobile app. The app is designed in such a way that small traders will also be able to utilize the mobile app for finding new customers for the farm produce they are dealing in. The Mandi Trades apps are available on Android, Windows and Apple Phones.

The Mandi Trades suite of apps is a 'Bottom of Pyramid' solution which will empower farmer communities and is in line with the finance minister Arun Jaitley's recent instructions to states to delist fruits and vegetables from the agriculture produce marketing committees to control food inflation.

Seena Edvin who developed the unique concept of 'Farm to Shop App' says the agriculture marketing sector is untouched by technology and requires massive investments for modernization, to reduce wastage and improve efficiency. Appface Technologies Pvt Ltd is in discussions with investors to enhance 'Mandi Trades' further into vernacular languages, include price alerts and conduct awareness campaigns among farmer communities across the country.

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About Appface Technologies Pvt. Ltd.

Mandi Trades is a product developed by Appface Technologies. The company, which was founded in the year 2011, also develops mobile and cloud enabled solutions for customers worldwide on IBM Worklight, MAC, iPhones, Android and Web 2.0 Platforms.

Media Contact: Edvin Varghese,, +91-9900096747, Director, Appface Technologies Pvt Ltd

SOURCE Appface Technologies Pvt. Ltd.

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