OPPO Strengthens its Position as 'The Selfie Expert and Leader'

MUMBAI, September 26, 2017 /PRNewswire/ --

OPPO Mobiles, a camera phone brand, keeping the festive spirit of Diwali in mind, announced the launch of OPPO F3 Diwali Limited Edition today. The Diwali Limited Edition phone, a red variant, is an extension of the original F3 and its price is set at Rs. 18,990. Every customer who will purchase the F3 Diwali Limited Edition would get an exclusive cricket bat signed by the Indian Cricket Team.

     (Photo: http://mma.prnewswire.com/media/561851/OPPO_Will_Yang.jpg )

During the event, OPPO announced a new brand revamp - 'The Selfie expert and leader' in line with its achievements in the Indian market. With its presence in 28 global markets, OPPO products and service are now enjoyed by over 20 crore young consumers around the world.

OPPO also revealed a brand new TVC, featuring Team India cricket players - Virat Kohli, Rohit Sharma, Shikhar Dhawan and R. Ashwin, along with a Bollywood Diva - Elli AvrRam. The TVC shows the festivities that surround Diwali and the importance of the perfect Diwali gift which helps one capture their greatest memories. The new variant will be available from 29th September on Amazon exclusively and in OPPO offline stores across India.

On the launch of OPPO F3 Diwali Limited Edition, Mr. Will Yang, Brand Director, OPPO India, said, "Diwali is a festival that brings together loved ones under one roof and gives them an opportunity to bond. This customized red phone, a colour that signifies the auspicious festivities, aims to help our consumers click perfect moments with their families and make this a preferred Diwali gift."

On the brand revamp, he further added, "We are thankful to the Indian consumers for their appreciation and acceptance of us as 'The Selfie Expert'. We are the first brand to offer Selfie-focused phones and excel at it. Today, we are excited to say that we are the leaders in this industry on the basis of our performance and achievements in the Indian and global market."

OPPO has been offering Selfie-focused phones with revolutionary front camera technology since the trend caught on. According to The Nielsen Company's report in July, OPPO is the leading Selfie expert in India, with the highest 39% top-of-mind-awareness of 'great Selfies'. In Q2 2017, Counterpoint found out that OPPO F3 owns over 24.2% market share in INR 15K to 30K segment, which also proves OPPO is the Selfie expert and leader.

OPPO F3 Diwali Limited Edition has been specifically designed to begin the celebrations of Diwali and shower your loved ones with gifts. The Diwali customized edition OPPO F3 comes in a stylish red colour along with a shining metallic lustre. Two thread-thin metallic bands have been widened to achieve a perfect proportion, with a customized golden painting technology. Meanwhile, the red texture is so bright and glossy that it reflects light. Bright and all metal red body - everything comes together to give an impression of youth, fashion and the beginning of the festive season.

To provide the best selfie experience to users, the F3 supports dual selfie cameras - one 16MP camera for regular selfie and one wide angle camera for group selfie. OPPO's pioneering beautification editing software, Beautify 4.0 is available for both - two selfie front cameras and rear camera.

For high performance, the OPPO F3 comes with 4GB RAM and 64GB ROM for smooth multitasking with enough space for more than 50,000 photos. The phone also has a large 3200 mAh battery lasting for more than 15 hours, according to real usage simulation tests.

The OPPO F3 Diwali Limited Edition will be available from 29th September 2017 on e-commerce partner Amazon exclusively and in OPPO offline stores across India. Every customer who will purchase the F3 Diwali Limited Edition would get an exclusive cricket bat signed by the Indian Cricket Team.

The new Diwali TVC will go live from 26th September, and it is all about finding that perfect gift to spread happiness and love all around. Please find latest TVC link below: https://youtu.be/-rwzePt6fW4.

About OPPO 

OPPO is a leading camera phone brand enjoyed by young people around the world. For the last ten years, OPPO has been focusing on manufacturing camera phones, while innovating mobile photography technology breakthroughs. OPPO started the era of selfie beautification and was the first brand to launch smartphones with 5MP and 16MP front cameras. OPPO was also the first brand to introduce the motorized rotating camera, the Ultra HD feature and the 5x Dual Camera Zoom technology. OPPO's Selfie Expert F series launched in 2016 drove a selfie trend in the smartphone industry.

In 2016, OPPO was ranked as the number 4 smartphone brand globally, according to IDC. And today, OPPO provides excellent smartphone photography experience to over 20 crore young people around the world.

For more information, please visit http://www.oppo.com/in/.

Copyright © 2017 OPPO. Any information contained in this press release may be subject to change without prior notice. For our products and services, the only provisions for guarantee are stated in the warranties that accompany those products and services. Content in this press release do not constitute additional warranties. OPPO shall not be liable for any technical and editorial errors or omissions contained herein. 

Media Contact:
Jaspreet Kaur
jaspreet.kaur@bm.com
+91-9999067127
OPPO

SOURCE OPPO



Journalists and Bloggers

Visit PR Newswire for Journalists for releases, photos and customised feeds just for media.

View and download archived video content distributed by MultiVu on The Digital Center.

 

Get content for your website

Enhance your website's or blog's content with PR Newswire's customised real-time news feeds.
Start today.

 

 
 

Contact PR Newswire

Send us an email at indiasales@prnewswire.co.in or call us at +91 22 6169 6000

 

 
 

Become a PR Newswire client

Request more information about PR Newswire products & services or call us at +91 22 6169 6000

 

 
  1. Products & Services
  2. Knowledge Centre
  3. Browse News Releases
  4. Contact PR Newswire