Personalized Jewellery Brand, Shows How to Celebrate a Pollution-free and Calorie-free Diwali

COIMBATORE, India, October 10, 2017 /PRNewswire/ --

AuGrav, a well-known personalized jewellery brand from India, launches two of its most inventive, innovative and one-of-a-kind pendant collections this Diwali. It's called Crackers and Sweets. The designer collection includes pendants that are designed to look like the popular sweets and firecrackers that capture the essence of arguably one of the most widely celebrated and anticipated festivals, in India.

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When the Founder, Vivek Krishna, was asked what the idea behind this concept was, he said, "At AuGrav, we are constantly trying to come up with innovative ways that impart a certain personality to jewellery designs which match the personality of the wearer. Although many people like gulping down sweets and bursting crackers on Diwali, the thought of a healthy lifestyle and a pollution-free environment keeps them from doing so. That's why we thought, why not give people a new way to celebrate this festival and spread joy? Why not allow people to gift their loved ones the gifts that are not only unique and creative, but also capture the essence of the biggest festival of India."

The Sweets and Cracker series has set a new benchmark not only for AuGrav, but for the jewellery industry, as a whole. It's a trend that will most likely be followed by the young and the old, alike. Imagine the mischievous smile on a little girl on receiving her Belgium Chocolate pendant or the look of sheer surprise, a grandmother would sport when she gets a Motichoor pendant, as a present from her son. Jewellery is a great way to bring out emotions and most importantly, to strengthen the beautiful bond one shares with their loved ones. And festivals are a great time to do that. Therefore, this launch couldn't have come at a better time for AuGrav.

The sweets fanatics will love the Crispy Kesar Gujiya, Amm Jalebi, Haldiram Gift Basket and Ferrero Rocher Pendants, designed to perfection. And the firecracker enthusiasts would be amazed by looking at how stunning the Chakra or the Sparkling Flowerpot looks in gold. The Bomb Exploding Emoji and Smiley Bullet Bomb pendants would be a big hit among kids.

Check out all of that and much more at:

About AuGrav:  

AuGrav is a growing personalized jewellery e-commerce brand, started in October 2014. "Au" stands for Gold and "Grav" means to make. AuGrav is known for its wide and unique collection of personalized jewellery with names, initials, fingerprints, zodiac signs and even your kids' drawings. Since its inception, AuGrav has been redefining the way people look at jewellery, while successfully merging technology with tradition. AuGrav delivers Pan-India, and also undertakes B2B orders.

Website link -

Media Contact:
Vivek Krishna
Director, AuGrav


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