Reliance Jewels Crafts an ode to Womanhood With ASYA Collection

MUMBAI, March 6, 2018 /PRNewswire/ --

The collection seeks to bring traditional craftsmanship to modern, versatile women 

A woman is a birth-giver, nurturer and life coach. She's also a pilot, astronaut and a corporate honcho. And she is this and much more everyday of her life. Celebrating Mother Nature's divine force with its campaign #EveryDayIsRespectDay, Reliance Jewels, India's leading brand for premium jewellery, has recently announced new additions to its flagship ASYA collection. Crafted by noted jewellery designer Garima Maheshwari, ASYA, which means 'I am that' takes a very traditionalist, classic, approach to jewellery design. While the first edition of the collection marked Reliance Jewels' 10th anniversary, the second edition is an ode to the power of womanhood.

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As a prelude to Women's Day, the recent collection keeps in mind the modern woman and her taste for the finer things in life. In keeping with the brand's philosophy that every woman is unique and beautiful, ASYA is the perfect gift to show a woman how important she is. Celebrating #EveryDayIsRespectDay, new pieces from ASYA are intricately crafted earrings, delicate pearl rings that complement the feminine form.

The collection is inspired by the elegance and grace of Swan, and this is evident in the subtle gradations of ASYA design. The flawless gold ornaments are studded with precious stones which each exemplify a part of the majestic bird. Swan-inspired pendants studded with only the most flawlessly cut jewels, and beautiful bangles have been created from the purest gold. In many ways the jewellery symbolises the purity, beauty, desirability and versatility of the woman. These stunning masterpieces are exclusively available at all Reliance Jewels' showrooms.

Commenting on the latest collection Mr. Sunil Nayak, CEO of Reliance Jewels, said, "We strongly believe that even a lifetime is not enough to profess to a woman the respect and admiration she deserves. They are the pivot of every family's existence and central to every team of the workforce, and so #EveryDayIsRespectDay. Our recent additions to the ASYA collection are aimed at women, who regardless of age, rise to the challenges that they face with love, grace, passion, and splendour. Blending traditional symbolism with a more contemporary design, this collection only personifies the qualities which embody a woman."

ASYA has been widely celebrated for the intricacy of its designs, which make them a perfect accessory for the modern Indian woman, whether she's in the boardroom, party or the wedding hall. The latest additions will only add to enthralling effect of this magnificent wide range which caters to a woman who prides in herself.

As a token of respect to womanhood, Reliance Jewels is offering attractive offers on gold jewellery making, on diamond value and on making of 10gms gold coins till 31st March. (T&C apply).

About Reliance Jewels: 

At Reliance Jewels, gold and diamonds are available at the most competitive rates. Zero wastage and competitive making charges to ensure 100% satisfaction for customers. Reliance Jewels has 68 showrooms across 44 cities and is expanding exponentially. With a spectacular variety of designs in its collection, Reliance Jewels has an ornament for every personality and every occasion. Reliance Jewels deals only in 100% BIS Hallmarked Gold. Every diamond used is internationally-certified by Independent Certification Laboratories. Every showroom has karat meters for customers to assess the purity of gold free of cost. The wide array of choice combined with customer-first services, such as customization, jewellery cleaning and polishing and the availability of karigar rooms and karat meters makes every Reliance Jewels showroom one-stop shopping destination for fine jewellery.

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Media Contact:
Nehal Arora
Communicate India

SOURCE Reliance Jewels

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