Rustomjee Hosts First-ever Open Air Movie Screening in Thane

MUMBAI, November 22, 2017 /PRNewswire/ --

- A special screening of a children's movie for families in the open air at Rustomjee Urbania, Majiwada, Thane West

- More than 600 people attend the first-ever open air movie screening in Thane at Rustomjee Urbania

- Internationally acclaimed movie, 'Pappu ki Pugdandi', screened at Rustomjee Urbania in the open air 

Rustomjee Urbania, Majiwada, Thane (West) hosted the first-ever open air screening of a children's movie in Thane. The event was held at the Rustomjee Cambridge International School, in conjunction with 'Leon's World Centre for Holistic Learning and Development' which is located in the Urbania township, on Saturday, 18th November 2017.

     (Photo: http://mma.prnewswire.com/media/609224/Rustomjee_Open_Air_Movie_Screening.jpg )

     (Photo: http://mma.prnewswire.com/media/609225/Open_Air_Movie_Screening_Rustomjee_Urbania.jpg )

With over 600 people attending the screening, there was a carnival like atmosphere at the school on the evening of 18th November. Rustomjee Urbania, in its typical thoughtful manner, had made provisions not only for screening the movie but also ensured that everyone who came there had an enjoyable time even prior to the show. Kids were thrilled to get to meet one of their favourite characters, Mickey Mouse! Volkswagen, who was the partner for the event, was also showcasing their latest models which attracted a lot of attention from those who had gathered there. Stalls for candy floss, drinks and of course, pop corn created the right mood for the screening.

The movie chosen for the screening was 'Pappu Ki Pugdandi', a critically acclaimed film which has been appreciated at international film festivals worldwide including the TIFF Kids Film Festival and the Cairo International Film Festival. The story is of a young boy, Pappu, who belongs to a lower middle-class family. He faces adjustment issues in his new school as his rich classmates make fun of his humble background. When young Pappu meets a genie, he thinks all his problems will be taken care of but the genie had other plans for him which makes Pappu realize that there are no shortcuts to happiness and he identifies his own strength.

The movie got a tremendous response from all those who had gathered for the open air screening. While the kids had a great time, one elderly lady reminisced, "I remember we used to go to Bandra, what is now BKC, to see the open air screening of movies in the drive-in theatre there in the 1970's. I am really amazed to see such a well organised open air screening in Thane. Also, while we had to battle the mosquitoes in Bandra, here the weather was so pleasant and no mosquitoes at all. My family and I really had a good time; it was a lovely way to spend the evening."

Mr. Percy S. Chowdhry, Director, Rustomjee Group, while speaking about this latest initiative said, "The open air movie screening is a novel experience not just for the children but for adults as well. At Rustomjee, we believe that children deserve a wholesome childhood. So across the city, our buildings have specially planned spaces for kids of all ages. Each square inch has been designed in partnership with renowned child experts, child psychologists, and of course, moms. According to research, childhood is the phase during which children express maximum curiosity and learn the most. It is the zest to explore, discover and interact with the world around them that defines their growing up years from toddlerhood to adolescence. Though a part of this learning process is instinctive, the other half depends on stimulation, motivation and the right environment provided by parents. And we as parents are forever anxious about our ability to ensure the best for our children, be it in education, performing arts or sports and games. This is where a concept like Leon's World assumes importance, where children are given the opportunity to learn while having fun and being exposed to new experiences."

About Rustomjee Urbania  

Located in Majiwada, Thane (W), Rustomjee Urbania caters to almost every need of a resident. It is the only township in Thane (W) that has received Pre-Gold Rating from IGBC (Indian Green Building Certificate) and is probably one of the most awarded township projects in India.

Rustomjee Urbania houses the Rustomjee Cambridge International School, the first school in the integrated township. Affiliated with International General Certificate of Secondary Education (IGCSE) Program of University of Cambridge, it makes a global level of education available to students, at walking distance from their homes.

Rustomjee Urbania also houses 'Leon's World Centre for Holistic Learning and Development' which is a space developed in consultation with experts to provide children a stimulating environment. It caters to different aspects of growth and development. Mentors present at the center guide children in exploring various fields including arts, mathematics and science and language through play-way learning methods. The centre regularly hosts the staging of plays, 'open mic' and cultural activities to get children to explore their rich heritage and unplug from the gadget syndrome. So far, the children have enjoyed watching The Legend of Lachit, Ramleela, and Wizard from Far West amongst other plays.

They are also introduced to Indian festivals and culture as well as other cultures through fun initiatives like Open Air Holi, Ravan Dahan, Ram Leela, Diwali Party and Halloween Party. In the past two years, Rustomjee Urbania has also organized activities such as a Summer Fest, Adventure Carnival, Urban Farm Fest, Winter Camp and Born Smart Mother Toddler Program, among other monthly workshops that encourage children and parents to come together and spend quality time. Care is taken to make children aware of the environment and all workshops and festival celebrations are conducted in an eco-friendly manner.

Leon's World works in association with service providers who are the best in their fields, such as Khiladi Connect Sports Academy, Global Music Conservatory, Phonics Kingdom, Danceworxs, Mickey Mehta's 360 Degree Wellness Temple, iMaths, Shankar Mahadevan Academy, Born Smart, Rangbhumi and Roller Coaster Entertainment.

A sizeable part of the township has green spaces with several trees and a sewage treatment plant which recycles used water for gardening, washing and sanitary purposes. With a view to being environment friendly, systems have been installed to harvest rain water; light reflecting windows help save energy and natural resources.

About Rustomjee: 

Rustomjee has carved a niche for itself in the ever-growing real estate sector, with a portfolio that includes 14.32 million square feet of completed projects; 12 million square feet of ongoing development and another 28 million square feet of planned development in the pipeline, spanning across the best locations of Mumbai Metropolitan Region (MMR). Their portfolio currently includes two very large townships, residential spaces, office complexes, retail developments, spaces for healthcare and education spread across BKC Annex, Khar, Off Juhu Circle, Kandivali, Borivali, Virar and Thane.

Rustomjee lays emphasis on adding value to the lives of their homeowners through their core business, their CSR initiatives and philanthropy. They have strived to ensure that every blueprint includes child-friendly spaces for parks, playgrounds, and learning rooms and thereby encouraging families to spend quality time.

To know more about Rustomjee, please visit us http://www.rustomjee.com

For Further Details Contact:
Udhayan Sasidharan Nair
udhayannair@rustomjee.com
+91-22-66766867
Manager - Corporate Communications & Public Relations
Rustomjee Group

SOURCE Rustomjee Group



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