Technological Innovation Drives Honor's Authority in Camera Space

NEW DELHI, September 27, 2017 /PRNewswire/ --

- Honor's prowess in Technological R&D boosts smartphone ecosystem 

Honor, the digital brand of Huawei, has been on a constant move powered by its in-house technological innovation, reinventing key features with every new product, especially the camera. Backed by strong Research and Development capabilities, Honor has been refreshing its smartphones portfolio over the last two years, to suit consumer needs.

Honor time and again has stirred up the smartphones industry in India, introducing brilliant cameras. At the core of such innovations is the world-class technology and R&D, which the company harnesses to develop world-class products that meet customer expectations. Features like the dual camera, processors or other smart features that are now associated with Honor have been welcomed by the market, making it a preferred smartphone brand.

Honor, recently, has also been lauded by the members of European Imaging and Sound Association who declared Honor to be 'EISA Consumer Smartphone' for the year 2017 - 2018. These next generation devices are configured with cutting-edge specifications with highly advanced camera features.

Honor first introduced revolutionary camera features with Honor 6 Plus which had a dual 8-megapixel rear sensor; followed by Honor 6X and Honor 8 Pro. With Honor 6X, the brand brought in an innovative dual-lens rear camera consisting of a wide aperture range, whereas with Honor 8 Pro the focus was on the power of its optical lens, allowing users to explore and discover various facets of photography.

Honor is now all set to roll out another game-changing device with the camera in the spotlight which will yet again raise the bar of smartphone photography. With future-proof technology and gamut of world-class quality products, Honor is a pioneer of camera smartphones. More so in 2017, innovation at Honor is at the forefront making it one of the top players in the Indian market.

About Honor 

Honor is a leading smartphone e-brand under the Huawei Group. In line with its slogan, 'For the Brave', the brand was created to meet the needs of digital natives through Internet-optimized products that offer superior user experiences, inspire action, foster creativity and empower the young to achieve their dreams. In doing this, Honor has set itself apart by showcasing its own bravery to do things differently and to take the steps needed to usher in the latest technologies and innovations for its customers. Honor led the online smartphone market with a global shipment value of 2.5 billion USD to become the number 1 online smartphone brand, as per International Data Corporation (IDC) in Q1 2017. Huawei's Consumer Business Group, comprising of its dual brands Huawei and Honor, shipped 139 million smartphones globally in 2016 and reported an increase of 44% in its annual revenue.

Contact information 

Huawei Media Contact:
Priyanka Seth
priyanka.seth@huawei.com

Ritwik Sharma
ritwik.sharma@huawei.com
 
FleishmanHillard India Contact:
Prateek Sharma
+91-9971476254
prateek.sharma@fleishman.com

Manav Sud
+91-8130248958
manav.sud@fleishman.com


SOURCE Honor



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