'Technological Solutions Don't Really Bring out the Real Architecture'-Highlight of the 5th Economic Times Architecture & Design Summit Delhi

NEW DELHI, September 18, 2017 /PRNewswire/ --

The 5th edition of 'The Economic Times Architectural and Design Summit 2017' was recently held at The Sheraton Hotel in the city. The grand event witnessed the presence of leading architects, interior designers and other senior delegates from renowned organizations from the across country. The theme of the evening was 'Designing for Diversified India' and the summit was co-powered by Nerolac.

The summit commenced with a presentation by Mr. Manit Rastogi, Founder Partner of architecture firm Morphogenesis on glocal views on design personalisation talking about India's diversity from an architectural perspective and how passive design, resource optimization, contextual identity and liveability is a new mantra to keep in mind for architecture. The spotlight sessions was addressed by Mr. Sanjay Joshi, Senior Vice President & Business Head, Everest Industries and Mr. Niraj Borikar, Head Marketing at Fundermax, who shared their valuable insights on how the materials used in architecture can be used with versatile looks across locations and with different applications in India, which has a huge diversity in its culture.

Expressing his pleasure over the immense success of this event,Mr. Deepak Lamba, President - Times Strategic Solutions said, "This is indeed a pivotal summit as it gives us a platform where leaders can converge on a common platform and share their views and thoughts on how India, being a complex market due to its different languages, culture, habits and climate differences, can be taken as an opportunity for A&D community and multiply opportunities by being more innovative."

The summit also witnessed a panel discussion on Chaos Theory: Designing for diversified India, which discussed how technological or technical solutions don't really bring out the real architecture of our past or the real India. It was hosted by Mr. Srinivas Murthy G., Chief Executive and Architect at SMG Design with the panelists including Mr. Dikshu C. Kukreja, Architect and Urban Planner, C.P Kukreja Architects; Ms. Sapna Kumar, Director at Chapman Taylor; Mr. Amit Gupta, Founding Partner at Studio Symbiosis; Mr. Kamal Meattle, Chairman of Paharpur Business Centre and Dr. Vibhuti Sachdev, Dean, Ansal University.

The closing session for the evening was marked by Mr. Peeyush Bachlaus, Head Marketing, Kansai Nerolac Paints by launching the colour book 'Interior and Exterior colour guides' and expressing his views on how colours are an integral part of our lives and how different colours leave a lasting impact on our lives.

About ET Edge 

Times Strategic Solutions Ltd., functional under the brand name ET Edge, is an Economic Times initiative founded to empower multiple industries and segments by sharing critical business knowledge through strategic conferences and summits. Encompassing the Indian business vista, ET Edge strives to bring together visionaries and key leaders on its knowledge platforms to create social and business ecology conducive to the positive changes required by the industry. The main aim of this initiative is to channel global business intelligence through summits and conferences in overarching lectures, hands-on workshops, panels, roundtables and case studies.

Media Contact:
Sneha Gadge
Senior Associate
Crosshairs Communication


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