VR Bengaluru Wins Gold in the Marketing Category at ICSC Asia Pacific Shopping Center Awards 2017

BENGALURU, October 25, 2017 /PRNewswire/ --

Also received nomination in 'Best in Design & Development'

VR Bengaluru, the award winning, community-oriented, lifestyle centre in Bengaluru, has won new honours in the category of Marketing (Public Relations and Events) at The ICSC Asia Pacific Shopping Center Awards - among the most prestigious accolades in the retail industry. VR Bengaluru took home the Gold award for its month-long Whitefield Art Collective, which attracted record footfalls during its duration. The center was also nominated for its distinctive and innovative design in the Best in Design and Development (New Mixed Use Development) category - an acknowledgement in itself. The ICSC Awards recognizes excellence within the shopping center industry in the Asia Pacific region and is considered the equivalent of the Oscars for the industry.

     (Photo: http://mma.prnewswire.com/media/590239/VR_Bengaluru_Whitefield_Art_Collective_2017.jpg )

Speaking about the honour, Rohit George, Managing Director, said, "It is a matter of immense pride for us to be awarded by the jury at the ICSC Asia Pacific Shopping Center Awards. VR Bengaluru is a one-of-its-kind lifestyle destination focused on bringing local communities together. We are very proud to see it recognized by peers, nationally and internationally, for its marketing initiatives and unique community focused programming."

The recognition comes on the back of various event properties designed and executed by VR Bengaluru through the year, to expand community engagement. In keeping with its philosophy of Connecting Communities©, VR Bengaluru curates engaging platforms for immersive experiences, promoting locally relevant programming related to food, music, art, entertainment, socially relevant causes and retail. The center has been awarded for its marketing initiatives pertaining to the all-encompassing art festival - Whitefield Art Collective (WAC). The 2017 edition of the month-long Whitefield Art Collective included over 100 works from paintings to sculptures to audio-visual installations done by nationally celebrated artists, and young, upcoming talent from across the country. It also hosted a stimulating panel discussion on the topic 'Where Art & Design meet Business'. This event also generated significant buzz, and media publicity worth over Rs. 30 million.

About VR Bengaluru 

VR Bengaluru is Virtuous Retail South Asia's flagship center in Bengaluru and a first-of-its-kind community centric, integrated lifestyle destination in India. VR Bengaluru plays host to award-winning luxury boutique hotel and residences, collaborative work spaces for companies and entrepreneurs, and a multi-level premium retail arcade. The lifestyle offerings at the centre includes a nine-screen multiplex with an IMAX, several pubs, cafes and restaurants along with an upscale food court, community event spaces, public art, multiple children's play areas including a vintage outdoor carousel, a fitness club, spa and salon, and a rooftop pool, alongside a unique banqueting space equipped with a large-scale LED screen.

The nickname 'Black Box on Whitefield Road' is inspired by the striking black façade, which makes VR Bengaluru stand out from the generic building landscape on Whitefield Main Road. Equally distinctive is the unique mix of experiences and the integrated, free flowing design of the development, that enables customers to move seamlessly among different uses.

VR Bengaluru has already won 25 national and international awards and received recognition at leading industry forums. Significant among them are the Retail and Shopping Centre Congress & Awards - 'BEST RETAIL & LEISURE DEVELOPMENT' (2017); CMO Asia Shopping Centre & Mall Awards 2017 - 'BEST RETAIL & LEISURE DEVELOPMENT'; Realty Plus Excellence Awards (South) 2016 -'RETAIL PROPERTY OF THE YEAR'; CMO Asia The Middle East Shopping Malls Leadership Awards 2016 - 'ASIA'S MOST ADMIRED SHOPPING MALL OF THE YEAR' & 'BEST SHOPPING MALL OF THE YEAR' and IMAGES Shopping Centre Awards - 'MOST ADMIRED SHOPPING CENTRE LAUNCH OF THE YEAR'.

Please visit http://www.vrbengaluru.com for more information.

More information on VR Bengaluru is available on:  

Facebook: https://www.facebook.com/VRBengaluru

Twitter: https://twitter.com/VRBengaluru

Instagram: https://www.instagram.com/vrbengaluru/

For further information, please contact:
Kapila Sengupta,
Virtuous Retail
Ph: +91-98459-47752
Email: Kapila.sengupta@virtuousretail.com

Anugya Sinha
PPR South Asia
Ph: +91-9972688887
Email: anugya.sinha@pprww.com

Deepayan Roy
PPR South Asia
Ph: +91-9619960855
Email: deepayan.roy@pprww.com

SOURCE VR Bengaluru

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